Ashleigh Barron (Sheffield, UK)
Ashleigh Barron (Sheffield, UK)
"A quirky, hand-made twist on the well-known 'Hello, my name is...' sticker was changed to 'Alreight' to reflect my distinctive Yorkshire accent, which is one of my noticeable characteristics."
Having just completed her second year of study for a Bachelor of Arts degree in design and art direction at Manchester Metropolitan University in England, Ashleigh Barron had already gained a degree in graphic design from Sheffield College.
IdN v16n4: Self Promotion Issue p36-37
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IdN v16n4: Self Promotion Issue — Hello, my name is...
There are few professions for which self-promotion is more important then that of graphic designers, for it is on the material that they produce to sell their own services that they will be judged. And if designers can’t design a decent piece of self-promotional materials, what hope do they have of convincing a potential client that they could do a good job for them? Our biggest-ever feature, presenting the self-referential work of 25 artists and their views on how best to introduce yourself to the world.
IdN v16n4: Self Promotion Issue (US$17.5)
Now available at IdNPRO Shop!
“We believe that an effective self-promotional work should be intended as a gift to others, and not sales material that talks only about the artist.”
“Good self-promotional work is something that expresses the way that you think and communicate visually, but also something that expresses your personality and passion.”
“The most effective is something that you have created for yourself – where you are the client, not just a show-reel of clips from your portfolio of work edited to a music track.”
“Good self-promotional works are the ones that remain in the client’s memory. Also those that can become part of their daily life, covering a utilitarian function or acting as decoration in their office or home.”
Dead Voltage Design (Copenhagen, Denmark)
“Self-promotion work allows you the opportunity to show potential clients that you have a brilliant creative mind as well as the technical virtues required to bring any idea to fruition.”
Scale to Fit (Rotterdam, The Netherlands)
“Don’t think about what your client would like to see, think about what you want to tell.”
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