Bruce Mau Design (Toronto, Canada)

"I don’t like to think in terms of ‘good’ and ‘bad’, but rather accuracy. In other words, we spend a lot of time with our clients trying to determine the metrics for success, and therefore it’s the alignment of a company’s visual identity system and communications platform with a set of larger strategic aims."

       




Bruce Mau Design (Toronto, Canada)

About:

"The ability for an identity system to be resilient enough to work at various scales and across various media is crucial to its ultimate success and longevity. Typography and logo-design are always linked and we always consider the artwork, the typography, the language that a company uses to describe itself, the art direction of the photography, as a unified system."


Bruce Mau Design (Toronto, Canada)

IdN v18n5: Logographic Issue p18-19

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Please visit:

http://www.brucemaudesign.com/



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