Dalston Creative (Stockholm, Sweden)
Dalston Creative (Stockholm, Sweden)
"Two styles and a twist and mix. One is the arty/crafty style that comes out of Konstfack (university of the arts) and then there is the slick, minimalistic style with long lines based on our bleak, wintry Nature. Twist them up and mix them and somewhere within that is the core of Swedish design."
Magnus Polbratt and Sofia Leverbeck are the creative duo behind Stockholm multi-disciplinary design studio Dalston Creative, naming their firm after a district in London from their accumulative years of experience in the London design scene. Their main objective is to provide their clients with a perfected blend of creativity and commercial edge in an ever more demanding marketplace.
IdN v17n6: Minimalism issue p72-73
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IdN v17n6: Minimalism Issue — When Less is Truly More
Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..
IdN v17n6: Minimalism Issue (US$17.5)
Now available at IdNPRO Shop!
Anneli Olander (Stockholm, Sweden)
"We were probably all influenced by the same big design blogs, the same magazines and similar music. At any given time there is a big trend going on and designers like to give it a go. It’s the same no matter where in the world you are."
"… my definition of minimalist design is: visually clean and minimal communication that is full of personality. It should be cool, calm and collected – composition is everything"
Oskar Kron Design (Stockholm, Sweden)
"I find it interesting how typography can set a tone or convey a message in the way it is treated rather than what it necessarily says. It’s a bit like a bolt, it just holds everything together."
" As a graphic designer I hope that my field will grow, that the power of graphic communication will be used as an important carrier of culture and politics."
"The most important factor to me is the relationship between each aspect on the page. When there is not a lot on the page and something is off or not working correctly, that aspect will inevitably become what you or someone else will focus on and what you are trying to communicate may be lost.”
Dalston Creative (Stockholm, Sweden)
"Two styles and a twist and mix. One is the arty/crafty style that comes out of Konstfack (university of the arts) and then there is the slick, minimalistic style with long lines based on our bleak, wintry Nature. Twist them up and mix them and somewhere within that is the core of Swedish design."
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