Diftype (Umeå, Sweden)
Diftype (Umeå, Sweden)
"I think art is a free medium and I love how people can look at an artwork and see different meanings and stories behind it. I always try to leave a little bit for the viewer and don’t spoil them too much with descriptions of the piece."
Diftype is Niklas Lundber's first online showcase, as a completely self-taught freelance graphic designer and illustrator based in the northern region of Sweden in a town called Umeå he has been working with illustration, print, motion and photography for several years.
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Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..
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"The most important factor to me is the relationship between each aspect on the page. When there is not a lot on the page and something is off or not working correctly, that aspect will inevitably become what you or someone else will focus on and what you are trying to communicate may be lost.”
"Our idea is to develop and use the most appropriate functionality and visual language for the product or service in question. Each and every project is treated individually and afforded the same care and attention. "
"We were probably all influenced by the same big design blogs, the same magazines and similar music. At any given time there is a big trend going on and designers like to give it a go. It’s the same no matter where in the world you are."
"Most of the time, when people don’t get triggered by minimalist design it’s because of a lack of imagination.”
"…but where minimalist design is concerned, it is even more of a challenge ... you have a smaller arsenal of imagery to pull from and it is easier to fall into the traps of go-to stereotypes....listening to that inner voice if you will, doing what feels right.. "
"Not necessarily the best design or the greatest ideas, but something of quality that feels unique and exciting."