George Wu (London, UK)
George Wu (London, UK)
"I am a huge fan of 70s animation, they were very clever in those days in coming up with ways to get round problems."
Born in Manchester, Wu has now moved to London, where she trained with a graphic-design practice and began experimenting with animation. She can trace the moment she decided to become a director to shortly after her arrival in the capital when she met Bonnie Carr, a sound-design student who was looking for someone to help her make a film for her graduation project. The finished product was chosen as a finalist in the Jerwood Moving Image Awards 2008.
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Most graphic-design courses these days involve at least one way-finding/signage assignment, but relatively few designers choose to go into the discipline full-time. In this enlightening feature, we have asked some 14 path-finders studios and individuals, first-timers and old hands to tell us what it is about pointing people in the right direction that so appeals to them. And to explain the challenges and pitfalls as well as the satisfactions involved.
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"In the rest of the world, you have to communicate strong ideas and concepts, because perceptions vary so much that the only way for people to understand each other is through the strength of their expression."
"In Japan, we are in a situation where we cannot respond to the category and genre classifications for international awards and such-like by traditional means and we are looking for solutions in that respect.
"The difficulty in signage-system design is to not let the aesthetics overthrow the functionality of the design; if you make something that doesn't signal well enough the purpose of the design, you have pretty much failed."
“To us, the personality conveyed by the typeface is an important consideration beyond the practical concerns of readability.”
"While the design shouldn't compromise the legibility (unless that's the intent), I've found that it's exciting to do all that is feasible to make it work in a way that enhances the experience as much as is conceivable."
"Perhaps in this discipline more than in any other visual-communication sphere, it is important to honour the user. Without successful signage, users are not enabled to connect with the space and its potential."