Hideto Fujimoto (Tokyo, Japan)
Hideto Fujimoto (Tokyo, Japan)
"I am unconsciously influenced by many different aspects of the culture of everyday life in Japan."
Hideto Fujimoto is a bit of an illusionist, specializing in hyper realistic illustrations which often mislead the audience into thinking they are looking at real photographs rather than an artwork. Born in Tokyo, Fujimoto is a humble artist who prefers to speak through his art rather than words, producing a range of illustrations for magazines, books, advertisements, CD covers and the web.
IdN v17n5: Wayfinding+Signage p72-73
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IdN v17n5: Wayfinding+Signage — The Wayfinders
Most graphic-design courses these days involve at least one way-finding/signage assignment, but relatively few designers choose to go into the discipline full-time. In this enlightening feature, we have asked some 14 path-finders studios and individuals, first-timers and old hands to tell us what it is about pointing people in the right direction that so appeals to them. And to explain the challenges and pitfalls as well as the satisfactions involved.
IdN v17n5: Wayfinding+Signage (US$17.5)
Now available at IdNPRO Shop!
Magnus Andersen (New York, USA)
"The difficulty in signage-system design is to not let the aesthetics overthrow the functionality of the design; if you make something that doesn't signal well enough the purpose of the design, you have pretty much failed."
“Most of the signage projects we have done are part of bigger identity or communication projects... It’s essentially like a poster or any other piece of design. Innovation is always possible within the boundaries of effective communication.”
Autobahn (Utrecht, The Netherlands)
“There are a lot of misunderstandings about signage systems. The slightest change can make people take another route. Another misunderstanding is that signage is of vital importance. Sometimes it’s fun to get lost, to not know where you are or where you will end up”
Ryohei Yoshiyuki (Osaka, Japan)
“I just try to present little moments of beauty that I have experienced in my daily life such as the lovely sky, or some flowers found growing in the cracks of a brick wall. Such moments make me happy and I want others to share in that happiness."
“Signage design is located somewhere between the two big domains of design – space and graphics. So I imagine that it should be able to work as a hub and connect these two different design fields and therefore it has the potential to lead to great collaborations.”
Mike Simonian + Maaike Evers (San Francisco, USA)
“A signage project is finished once it is installed – no matter how much you plan ahead, you cannot predict exactly how people will use and interact with it.”
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