Jordi Huaman (Barcelona, Spain)
Jordi Huaman (Barcelona, Spain)
"A good identity is the one that stays in people’s minds for a long time after they see it."
As an up-and-coming designer, born in Barcelona, Huaman has a rational rather than a tendency-driven approach, but is open to adapt any requirement a client may have.
IdN v17n1: The Branding Issue p40-41
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IdN v17n1: The Branding Issue — Brand Everything
Human beings are born with a unique identity – carried in our DNA or via our fingerprints. And when that officer of the law asks you to show him some ID, you simply flash your ID card, passport or driving licence. Things are not that simple for companies and institutions, who have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Now it has all become very much more complicated, with the bigger firms needing a complete “identity system”.
IdN v17n1: The Branding Issue (US$17.5)
Now available at IdNPRO Shop!
Boris Hoppek (Barcelona, Spain)
"I don’t know anything about any competition. I just love romances and sweet affairs."
"Barcelona has a clean style – plain colours and very institutional (sometimes a bit boring)."
“I think there is a Barcelona style, in graffiti and street art especially. The flavour, the characters, the colours, the Mediterranean, the political attitudes and the fresh techniques are all part of this style."
Alex Trochut (Barcelona, Spain)
"The projects that usually give you most freedom are the ones that allow you to get away from your routine and fine something “new”."
Sveinn Davíðsson (Berlin, Germany)
"Doing the kerning pairs and OpenType features are not intrinsically very difficult, but you have to have a lot of patience to get through it all."
“Clarity, consistency and simplicity – these are the keys to a good identity."
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