Mike Simonian + Maaike Evers (San Francisco, USA)
Mike Simonian + Maaike Evers (San Francisco, USA)
“A signage project is finished once it is installed – no matter how much you plan ahead, you cannot predict exactly how people will use and interact with it.”
Mike & Maiike is a progressive industrial design studio formed by the dynamic duo Mike Simonian and Maaike Evers. Created with the intention of being a design laboratory, they provide indigenous design solutions ranging from products, technology, furniture, environment, packaging and transportation.
IdN v17n5: Wayfinding+Signage p42-43
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IdN v17n5: Wayfinding+Signage — The Wayfinders
Most graphic-design courses these days involve at least one way-finding/signage assignment, but relatively few designers choose to go into the discipline full-time. In this enlightening feature, we have asked some 14 path-finders studios and individuals, first-timers and old hands to tell us what it is about pointing people in the right direction that so appeals to them. And to explain the challenges and pitfalls as well as the satisfactions involved.
IdN v17n5: Wayfinding+Signage (US$17.5)
Now available at IdNPRO Shop!
"Japanese designers tend to focus on superficial decoration, unlike European designers, and they often seem to lack understanding of the context of the subject they should be considering."
"I don't think we should separate the Japanese scene from any others in the world - we are all connected to each other now via the Internet."
Leeay Aikawa (Toronto, Canada)
"I believe that a lot of good stuff is made through mixing two good opposites because opposites attract! That is what I believe: being contradictory is a new way to be extraordinary."
"In the rest of the world, you have to communicate strong ideas and concepts, because perceptions vary so much that the only way for people to understand each other is through the strength of their expression."
'When it comes to designers, we feel that the Japanese are perceived as simple and not using many colours.'
"Perhaps in this discipline more than in any other visual-communication sphere, it is important to honour the user. Without successful signage, users are not enabled to connect with the space and its potential."
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