Nendo (Tokyo, Japan)
Nendo (Tokyo, Japan)
'When it comes to designers, we feel that the Japanese are perceived as simple and not using many colours.'
Nendo was founded in 2002 by Oki Sato, driven by the desire to create little surprise moments in our daily life. With fecund imagination Nendo has been responsible for a prolific amount of projects in architecture, interior, product and graphic design.
Yearly subscription of IdN Magazine consists of 6 regular issues and 1 IdNPRO Publication of your choice. Have the latest issue delivered at doorstep by subscribing today!
Most graphic-design courses these days involve at least one way-finding/signage assignment, but relatively few designers choose to go into the discipline full-time. In this enlightening feature, we have asked some 14 path-finders studios and individuals, first-timers and old hands to tell us what it is about pointing people in the right direction that so appeals to them. And to explain the challenges and pitfalls as well as the satisfactions involved.
Now available at IdNPRO Shop!
"I am unconsciously influenced by many different aspects of the culture of everyday life in Japan."
"I don't think we should separate the Japanese scene from any others in the world - we are all connected to each other now via the Internet."
“I don’t think there is any difference between designing furniture or signage. These designs are all created for people and to help them. A lamp, a knife, a car – or signage. People use them.”
“I just try to present little moments of beauty that I have experienced in my daily life such as the lovely sky, or some flowers found growing in the cracks of a brick wall. Such moments make me happy and I want others to share in that happiness."
"While the design shouldn't compromise the legibility (unless that's the intent), I've found that it's exciting to do all that is feasible to make it work in a way that enhances the experience as much as is conceivable."
“There are a lot of misunderstandings about signage systems. The slightest change can make people take another route. Another misunderstanding is that signage is of vital importance. Sometimes it’s fun to get lost, to not know where you are or where you will end up”