Oskar Kron Design (Stockholm, Sweden)
Oskar Kron Design (Stockholm, Sweden)
"I find it interesting how typography can set a tone or convey a message in the way it is treated rather than what it necessarily says. It’s a bit like a bolt, it just holds everything together."
Kron completed a BA (Hons) in graphic design at the Cumbria Institute of the Arts in England, and before moving back to Sweden, worked for various agencies in the UK. He recently started working full-time as a designer with the agency KurppaHosk in Stockholm. But Kron continues to run his own company alongside that, focusing on projects with personal involvment.
IdN v17n6: Minimalism issue p58-59
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IdN v17n6: Minimalism Issue — When Less is Truly More
Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..
IdN v17n6: Minimalism Issue (US$17.5)
Now available at IdNPRO Shop!
"I like to allow images and typography to breathe. However, it’s important not to over-indulge minimalist tendencies. Meaninglessly stripping a design down can detract from a piece and, as a result, fail to engage the viewer."
Patrik Lindell (Stockholm, Sweden)
"I try to do something interesting and out of the ordinary, and maybe I would like other people to see that. I also like the idea that you don’t have to be in a spectacular location or in front of an extraordinary building to make a good photo. "
Erik Wåhlström (Stockholm, Sweden)
"The dream would be that anyone seeing my work feels something. Anything at all, really. With this much buzz going around, especially visually, I try to aim for friction. Something that lingers, something that’s sometimes ugly, or off."
Chevychase (Stockholm, Sweden)
"Our idea is to develop and use the most appropriate functionality and visual language for the product or service in question. Each and every project is treated individually and afforded the same care and attention. "
"We try to be funny, in a dry, poetic and, hopefully, beautiful way. But message … hmm … we’re doing commercials, and they should have a pretty clear message."
Slobodan Zivic (Stockholm, Sweden)
"Not necessarily the best design or the greatest ideas, but something of quality that feels unique and exciting."
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