Pierre Kurczewski (Paris, France)
Pierre Kurczewski (Paris, France)
"Today, even more than in the past, French graphic design is more a story of individuality. The development of new technologies means that there can now be a permanent connection with the rest of the world. Everyone can now create their own path and develop a personal style in tune with what is happening around the world"
Pierre Kurczewski works almost exclusively with forms, spaces and letters (type) and uses figurative or representational images very sparingly. He began working independently as a graphic artist in the belief that this would leave him free time to work on personal artistic projects. Things didn't go quite as he planned and he quickly came to the realisation that commissioned work would take up all his time.
IdN v18n5: Logographic Issue p76-77
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IdN v18n5: Logographic Issue — Stamps of Authority
A good logo never stands alone — it always acts as the front-runner for a whole identity package. At least, that's what the experts tell us. And the simpler it is, the more effective it will probably be. It should also be flexible enough to be capable of adaptation to almost any media. These are just a few of the lessons you will learn if you read what our 17 leading logo designers have to say on the subject. And their messages are backed up with bags of visuals demonstrating their own best efforts in this field.
IdN v18n5: Logographic Issue (US$17.5)
Now available at IdNPRO Shop!
Denis Carrier (Grenoble, France)
"I think there’s a French design style that is a mix of type and illustration. Designers such as Michel Bouvet, M/M, Antoine+Manuel or Jean Julien are interesting actors on the French scene. This style probably comes out of the French design history created by designers such as Raymond Savignac or typographers such as Maximilien Vox or Pierre Faucheux."
Pierrick Jégou (Paris, France)
"I don’t think that is there a typical French design style because nowadays, with all the technologies around us bringing designers and other people closer, you can share and enjoy work from Argentina, California or Russia. The inspiration is more global now and it seems that everybody is adopting a lighter, purer and less sophisticated style."
What makes good website design? Great visuals, good rhythm, good user flow and great motion, if possible. As a designer, I treat the web as a moveable graphic canvas — it can exhibit something more than an image, and how to present the content within the small window is a kind of art in itself.
Thonik (Amsterdam, The Netherlands)
"A good logo has to be visually strong and appealing to the target group. The design itself, the form, does not take long, but the research and the interaction with the stake-holders can be very time-consuming."
André Gottschalk (Berlin, Germany)
"Our coding system relies on a basic rule, based on what the well-known Swiss graphic designer Karl Gerstner once said, that the formula generates the form."
"The concept is undoubtedly the main element to consider when designing a logo. Typography should help build the concept and not be a mere formal election. It must be aligned in style with the idea to communicate effectively."
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