Slobodan Zivic (Stockholm, Sweden)
Slobodan Zivic (Stockholm, Sweden)
"Not necessarily the best design or the greatest ideas, but something of quality that feels unique and exciting."
“Capturing the popular culture of our times for the viewer” is how Slobodan Zivic describes what he does for a living. In love with everything visual, Zivic says that this is what triggers his passion for music, fashion, pop art and design.
IdN v17n6: Minimalism issue p46-47
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IdN v17n6: Minimalism Issue — When Less is Truly More
Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..
IdN v17n6: Minimalism Issue (US$17.5)
Now available at IdNPRO Shop!
Oskar Kron Design (Stockholm, Sweden)
"I find it interesting how typography can set a tone or convey a message in the way it is treated rather than what it necessarily says. It’s a bit like a bolt, it just holds everything together."
"Sometimes you have to be brave and challenge the conventional coding for a certain category. We always strive to find the uniqueness of the brand and communicate it in a clear and honest way."
Jamie Mitchell (Amsterdam, The Netherlands)
"I don’t have a philosophy for the way I work and I try to approach every job with a new perspective. I do have certain things that I tend to focus on: attention to detail, developing a strong grid system, hierarchy, rhythm and expressive use of typography. "
"I think art is a free medium and I love how people can look at an artwork and see different meanings and stories behind it. I always try to leave a little bit for the viewer and don’t spoil them too much with descriptions of the piece."
Chevychase (Stockholm, Sweden)
"Our idea is to develop and use the most appropriate functionality and visual language for the product or service in question. Each and every project is treated individually and afforded the same care and attention. "
"My understanding of minimalism can be defined as being the bare essentials or the necessary elements needed for a piece to be successful, but beyond those fundamentals I see it as so much more. It is clean, structured, functional, mature and visually stunning. "
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