Trafik (Lyon, France)
Trafik (Lyon, France)
"Good interactive design should propose innovative concepts while remaining simple and easy to use. Technology should be forgotten."
Trafik is a French creative studio based in Lyon that specialises in punchy graphics and multi-media development and it has made its mark with its signature interactive work. Pierre Rodiére takes the role of graphic designer and Joël Rodière as programmer. Cross-pollinating their respective skills with paper and pixels, the pair have successfully worked for cultural, institutional and industrial clients, both big and small, creating printed documents, screens, projections and installations.
Yearly subscription of IdN Magazine consists of 6 regular issues and 1 IdNPRO Publication of your choice. Have the latest issue delivered at doorstep by subscribing today!
Designing the perfect digital tools and useful applications that end-users will want to embrace is the design world's new holy grail. We present the work and observations of 9 prestigious practitioners of this most cutting-edge end of the design field to show us how interaction design can be as functional as it is fun to use – and to discuss the challenges that it offers, as well as to predict some of the future paths it may take.
Now available at IdNPRO Shop!
"Try to be who you are and don’t worry about having a different style from others. Your originality will eventually earn you admittance to a bigger world."
"The most important part of starting out on a design career is to gauge the mind of the company you are working for: what is its spirit and quality level, how much room for development do you get? It’s all about finding the right place. Apart from that, of course, building up experience abroad will always increase your value."
"A good interactive design goes unnoticed by the user. This is different from interactive art. Most projects are a balance of these two things, and the design should be the part that doesn't make you think."
"A good interaction designer depends on a great inter-disciplinary team: no true interaction designer can work alone."
"A good interaction designer is someone who creates interactive experiences that connect products to their users through inventive blends of technology and story-telling. Interaction design is all about the subtleties."
"What makes a good interactive designer is what makes you a good designer generally: iterating quickly, listening to the client, listening to yourself and trying to make intuitive and good decisions. In the case of interaction it’s about understanding interaction as a form of question, or even as a challenge to the user – and seeing that as a means of shifting their relationship."