Vanessa Lam

Los Angeles, USA

"An ID that I really love is that for ‘Visit Nordkyn’ by the Norwegian studio Neue. The logo, dependent on the temperature of the country, has endless permutations that are constantly changing. It is a simple shape yet complex and flexible in its possibilities. The overall feel and execution are a perfect reflection of that cold, mysterious region."



Vanessa Lam (Los Angeles, USA)


About:

"A logo has to be adaptable yet constant. It straddles the line between reliability and being surprising and fresh. It's also not just confined to a little mark in the corner, it integrates itself into the whole of the brand."

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Vanessa Lam (Los Angeles, USA)

IdN v18n5: Logographic Issue p22-23

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IdN v18n5: Logographic Issue

Now available at IdNPRO Shop!

US$17.5

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