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IdN Extra 02: Neo York

Latest publication

"The Astronomer’s Dream" by Malcolm Sutherland

Now broadcasting

IdN v17n1: The Branding Issue

Brand Everything

Human beings are born with a unique identity – carried in our DNA or via our fingerprints. And when that officer of the law asks you to show him some ID, you simply flash your ID card, passport or driving licence. Things are not that simple for companies and institutions, who have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Now it has all become very much more complicated, with the bigger firms needing a complete “identity system”.

Check out the all new POTM:

Rihanna's "Rude Boy" MV by Click 3X

New York, USA

A Billy-Idol-Lip-Curl, dance hall-inspired graphics, a Haring-esque black and white room.