IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority
IdN v18n5: Logographic Issue – Stamps of Authority

A good logo never stands alone — it always acts as the front-runner for a whole identity package. At least, that's what the experts tell us. And the simpler it is, the more effective it will probably be. It should also be flexible enough to be capable of adaptation to almost any media. These are just a few of the lessons you will learn if you read what our 17 leading logo designers have to say on the subject. And their messages are backed up with bags of visuals demonstrating their own best efforts in this field.


Contents:

Motion Gallery: 8-Bit
Logographic Issue: Stamps of Authority
Creative City: Paris
Idea: Web Design
Pick of the Month

Specifications:

108 pages
6 varying paper stocks
4C process + spot UV + vanish
98 minutes DVD Video included


Logographic Issue

Making a lasting impression

One thing comes through very clearly in this special feature on logo design — that you cannot create one in a vacuum. A good logo can often be crucial to a firm's marketing campaign, establishing itself as an instantly recognisable symbol conveying such values as trustworthiness, reliability, craftsmanship, value for money, glamour and all-round desirability. But it has to be adaptable to a multiplicity of media needs — from billboards to posters to print advertising to TV to packaging to stationery and so on.

The very best logos are badges of pride — prominently displayed on clothing, for instance, or status-symbol consumer products. As such, they should be fashionable, elegant, readily identifiable. And the key is simplicity. A complicated combination of letters and shapes that is difficult to take in at a single glance will never do its job properly.

Featuring:

Allan Peters | Andre Gottschalk | Bruce Mau Design | Côme de Bouchony | Felt Branding | Houdini | Hyperkit | Jan Avendano | Kissmiklos | Mihail Mihaylov | Mike McQuade | Project Projects | Rejane Dal Bello | Thonik | Toormix | Vanessa Lam | Young

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IdN v18n5: Logographic Issue p13

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IdN v18n5: Logographic Issue p14-15

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IdN v18n5: Logographic Issue p26-27

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IdN v18n5: Logographic Issue p32-33

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IdN v18n5: Logographic Issue p36-37

IdN v18n5: Logographic Issue p42-43

IdN v18n5: Logographic Issue p42-43


Motion Gallery: 8-Bit

Let the games begin — again

The software technology known as 8 Bit was responsible for the rapid spread and unprecedented popularity of video games in the '70s and '80s. Primitive though they were, those games grabbed the imagination of an entire generation. And now that many of them have grown up to become motion designers, they are summoning up their childhood memories to incorporate aspects of them into their latest digital creations, be they music videos, smartphone games or short movies, thus giving a 30-year-old sub-culture a whole new lease of life.

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IdN v18n5: Logographic Issue p5

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IdN v18n5: Logographic Issue p6-7

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IdN v18n5: Logographic Issue p10-11


Creative City: Paris

In the footsteps of giants

When it comes to art of any kind, no city in the world is as identified with it as Paris. The French capital was once synonymous with struggling young men in garrets on the Left Bank of the Seine, or in Montmartre, painting or sculpting away before sallying forth in their berets to buy a baguette or drink absinthe at boulevard cafés — and most of them became world-famous. So what does the place hold for today's art-minded generation? We asked nine leading lights on the local design scene to tell us (and show us some of their best work).

Featuring:

Anto Squizzato | Atelier Muesli | Aurelien Arnaud | Benjamin Varin | Denis Carrier | Julie Rousset | Pierre Kurczewski | Pierrick Jegou | Xavier Bourdil

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IdN v18n5: Logographic Issue p49

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IdN v18n5: Logographic Issue p52-53

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IdN v18n5: Logographic Issue p58-59

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IdN v18n5: Logographic Issue p66-67

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IdN v18n5: Logographic Issue p70-71


Idea: Web Design

How to weave a captivating site

We all spend so many hours these days gazing at websites that we should all be experts on the subject. But even if we happen to be designers, our familiarity with the world-wide web doesn't necessarily mean that we know how to produce a scintillating site. Getting people to stop and pay particular attention to one of the many millions of them that are out there is a very specialised skill. Let the featuring 5 internationally known web-weavers tell you how they did it!

Featuring:

Hellohikimori | You Were In My Dream | Media Arc | Kinetic | admedia

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IdN v18n5: Logographic Issue p81

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IdN v18n5: Logographic Issue p86-87


Regulars: POTM

Pick of the Month

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IdN v18n5: Logographic Issue p100-101

IdN v18n5: Logographic Issue p102-103

IdN v18n5: Logographic Issue p102-103

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IdN v18n5: Logographic Issue p104-105

Glassfin – FGV Corporate Video – Opportunity (2:28)

Glassfin – FGV Corporate Video – Opportunity (2:28)

Video for Felda Global Ventures

Crave Media – Great Migrations – Move or Die (0:31)

Crave Media – Great Migrations – Move or Die (0:31)

Promo for epic campaign by Gentleman Scholar, Clean Cuts Music and National Geographic Channel

Vacaliebres – Alberto Vacca Lepri – Genoa, Italy

Vacaliebres – Alberto Vacca Lepri – Genoa, Italy

I am fascinated by the "different" aspects of communication. I think images are a wonderful way to express something, an alternative path than words and voice. In the specifics, I have a real passion for the little marks. I mean that I like the synthesis process of shape, the symbolic meaning and above all as a vehicle of visual value.

IDRO51 – Flavio Melchiorre – Monolith (1:22)

IDRO51 – Flavio Melchiorre – Monolith (1:22)

Monolith is tribue to the Dirac Equation "(∂ + m) ψ = 0 " It describes the phenomenon of Quantum Entanglement. This sculpture is part of "Parallel Universes" artwork series made in 2015 by IDRO51.

NERDO – Discovery – TopGear 007 Special (0:30)

NERDO – Discovery – TopGear 007 Special (0:30)

Completion of Action, Cars, Guns and Martini and a little bit of good old cell animation.

Belinda Love Lee – Cardiff, UK

Belinda Love Lee – Cardiff, UK

"I see the printed work as an extension of the company's values and ethos. That means, thinking through every little detail, from paper finishes, foiling, embossing, thickness of cards ‒ all of these factors contribute to making the print a little more special and cohesive with the brand."

Islands and Rivers – Polarity Lab (Art Event Promo) (2:31)

Islands and Rivers – Polarity Lab (Art Event Promo) (2:31)

Commission from ART LOVERS for their new venture Polarity Lab explore ideas of masculinity and femininity

NERDO Creative Studio – CIELO: MotoGP™ Opening (00:23)

NERDO Creative Studio – CIELO: MotoGP™ Opening (00:23)

Cel animation for 2014 Motorcycle Racing World Championship

Claesson Koivisto Rune Architects – Mårten Claesson, Eero Koivisto, Ola Rune – Stockholm, Sweden

Claesson Koivisto Rune Architects – Mårten Claesson, Eero Koivisto, Ola Rune – Stockholm, Sweden

If you like to have some stylish patterns on your floor or wall, Claesson Koivisto Rune would be the name you should keep in mind. It is a Swedish architectural partnership, founded in Stockholm, by Mårten Claesson, Eero Koivisto and Ola Rune.

Robert Seidel – Berlin, Germany

Robert Seidel – Berlin, Germany

You could sit on your favourite couch and still be able to view Robert Seidel’s latest exhibition – Magnitude, because this is an online exhibition. Robert is famous for his experimental film, video installation and environmental projects. This exhibition feature a new series of work produced during his residency with Epicenter Projects in June, 2015.