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Visual: Henry Chu
Music composition: GayBird Leung
Video creation: Jeff Wong @ XEX GRP/ Jason Lam @XEX GRP/ Dan Fong @ XEX GRP/ Tam Wai-Kai @ XEX GRP

IdN 1-year Subscription (US$150)

IdN 1-year Subscription (US$150)

Yearly subscription of IdN Magazine consists of 6 regular issues and 1 IdNPRO Publication of your choice. Have the latest issue delivered at doorstep by subscribing today!

IdN v19n1: Invitation Design — RSVP

IdN v19n1: Invitation Design — RSVP

Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!

IdN Video v19n1: High-End TVC — TLC is key to a good TVC

IdN Video v19n1: High-End TVC — TLC is key to a good TVC

The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.