We're pretty sure we've already got your attention just with the use of that word "sexual" because nothing arouses so much interest or is capable of stirring up so much controversy. With the help of 11 top-flight practitioners who have flirted with the bare-all approach, we examine the pros and cons of using sex to spice up your portfolio – and present some eye-popping examples of their work to help you make up your mind about this ever-burning issue.
You get it when you win a race and lose it when you get laid off. Governments put it in their policies, preachers in their sermons, writers at the ends of their stories. Scientists say they've found it on the left side of the brain. Pursuing it, Americans spend US$20 billion a year on self-help and antidepressants. But wealth isn't working: people in the West are twice as rich as they were sixty years ago, yet no more satisfied with their lives. Twenty years from now, depression will be the biggest health burden in the world. Joy, euphoria, satisfaction, tranquility, triumph. It comes in many forms. So what makes you happy?
Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!
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