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Bach Vi — Ho Chi Minh City, Vietnam

What differences have you found between designing posters as part of a campaign and designing one on its own? “There is no significant difference as they both serve the same ultimate purposes: to attract attention and deliver an established message to a potential audience. The only thing that you should be mindful of is that when designing posters for campaigns, they should all reach a certain standard of uniformity, coherence and harmony. This will ensure they all fit together as a series as opposed to the stand-alone pieces.”

Bach Vi is a multi-disciplinary designer who is interested in a wide range of areas, from graphic and editorial design to 3D, AR and VR, and he says he is“dying to find a way to combine them in the most meaningful manner to create something truly unique”.

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