“Senses such as sight and touch create an emotional bond with a brand/company/people. In addition to the fact that someone would have a small part of the company or brand in their hands, which strengthens the previously created tangible connection.”
Lucia Ochoa is a visual creator with a decade of experience in the fields of branding, graphic and editorial design, visual communication and art. She is obsessed by identifying un-met customer needs and developing innovative solutions. Her talent in the field of photography received international recognition in 2019 in the Dior Photography Award for Young Talents.