What do you see are the benefits of keeping a company’s identity and business cards in physical form? “Even if all electricity is shut down or the internet switched off, you can touch it. And it gains character through time. We still love books or package design done 100 years ago, but nobody talks about a website done 10 years ago. It has something more consistent than a digital application, which a lot of people may value in these fast-paced times.”
Lukas Diemling is an Austria-based graphic designer, art director and photographer.