How is event and festival identity design different from other projects? “Designers have more freedom of expression. It is true that all projects are client-based, but a large portion of brand identity is created based on brand study. I think event and festival identity design has more autonomy in expression.”
MAUM Studio is a communication-design studio that presents the value of heartfelt design through VI design, space design, and product projects. It prides itself on conveying the warmth and fun of brands with bright colours and simple graphics in the space.