“A modern customised business card is a direct marketing tool. While search-engine optimisation, e-mail marketing, and other marketing methods fetch leads and potential clients, business cards are more effective. This is because of the in-person meeting that goes with sharing of the cards.”
Marta Brinchi Giusti is a graphic designer and illustrator based in Spain, and she is a co-founder of Fracas Productions. Her professional development path is truly multi-disciplinary — it includes advertising, branding, print, digital and industrial design. She has more than 13 years’ experience working between Rome, Barcelona and most recently London. Her client portfolio includes household names such as Disneyland Paris, Hive, British Gas, Sky and Visa.