“Paper is always a challenge. You can consider tactility, colour, how the material receives ink, foil and other embellishments, how it folds, etc. The industry continuously evolves and new parameters are investigated, such as sustainability, colours and embossing. If chosen as an integral part of a concept, it can play an important role for a brand.”
Olssøn Barbieri has been specialising in brand strategy, identity and packaging design since 2005, visually and emotionally captivating brand audiences through its concept-driven work. Founded with the intention of working independently and without compromises in regards to conceptual development and quality of execution, the company evolves by pursuing new standards of design through research and experimentation.