What do you see are the benefits of keeping a company’s identity and business cards in physical form? “Texture. There are few printed touch points of a brand today other than products and packaging, so a business card is a great opportunity to awaken sensations through touch. The choice of a good paper and the luxury of having some special finish is still very beautiful to find.”
VVORKROOM is an award-winning creative studio based in Barcelona and Mexico City, specialising in branding and strategy “with a distinctly human approach”. It was founded by Vicky González, a creative director with more than 16 years in the industry, including a decade at the helm of the famed Mexican creative studio she co-founded, Futura.