Yeongkeun Jeong – Seoul, South Korea

Yeongkeun Jeong – Seoul, South Korea

“The unboxing experience is important. This is the moment that connects the package and the product inside and is the very first stage at which consumers experience a new product.”

Thomas Squire – Leeds, UK

Thomas Squire – Leeds, UK

"Packaging with a unique personality is essential. Personality has the potential to show what is unique about a brand, and unfortunately this is often ignored due to the competitive nature of legibility and shelf shout."

Cai-Siou Lai – Taipei, Taiwan

Cai-Siou Lai – Taipei, Taiwan

“Most designers hope that the purpose of design is to create a better world, but I believe that a good design is one that satisfies a client and makes people feel happy because of my illustrations for it.”

Tough Slate Design – Kyiv, Ukraine

Tough Slate Design – Kyiv, Ukraine

"A good packaging design is an exciting mixture of creativity, usability and material quality. Proportions are something like 20/40/40."

Oddds – The New Anthropology – Singapore

Oddds – The New Anthropology – Singapore

"A good packaging design should be attractive, sustainable, user-friendly, packaged altogether cleverly, and have the ability to create noise for its products among the others."

Kashiwa Sato – Tokyo, Japan

Kashiwa Sato – Tokyo, Japan

“When I design a product package, I always try to grab the essence of the product, express that essence in a clear concept, then design that concept with dynamic impact.”

Kokeshi MatchTeam – Tokyo, Japan

Kokeshi MatchTeam – Tokyo, Japan

“We must not forget that packaging is also a part of the product at the same time.”

Hey Studio – Barcelona, Spain

Hey Studio – Barcelona, Spain

Hey emphasized the simple, colorful triangular shapes and effortlessly across pamphlets, invitations and even flags. As a result, the studio has obtained unique and non-serial pieces within all these projects, which shows tremendous talent confined to graphic design.

Variable – Marcin Ignac – London, UK

Variable – Marcin Ignac – London, UK

Variable works with brands, research groups and organisations on new ways of experiencing data — from concept “ideation” and art direction to prototyping and production.

Faces by Lee Goater – UK

Faces by Lee Goater – UK

Two exhibitions have been launched, one of which, collaboration with Barcelona studio Hey, allowed people to interact and make analogue faces using Goater’s artwork.