Giving a good impression is more than half the battle in the relentless war to win the attention of would-be consumers – and this is where the importance of branding makes itself felt. As its most effective weapon in this conflict, Greenspace believes passionately in the power of fresh ideas.
"Pencil and paper are just as important as numbers. Without us artist and creatives, you wouldn’t have the nice clothes you are wearing, you wouldn’t have the home you’re living in or the office you work in or any of the material goods you possess. So, give us a little more credit."
"Good invitation design should convey the essence of the event as well as the details. It should make the hosts feel proud, and the invitees feel honoured and valued. Ultimately, it should make all those associated with it feel special."
"If I could talk frankly to my clients, I would simply tell them that they should listen to me, ha ha."
"Invitation design is way more relaxed than corporate design! Not that we don’t enjoy corporate as well, but designing for special events is very personal and more whimsical. It allows us to infuse more of our own personality, mixed with that of the clients, to create something special."
"In today’s society, efficiency and convenience are emphasised at the expense of our cultural heritage. And yes, I fear that some of our traditions may be fading away."
IdN MAGAZINE
IdN PROSHOP
