3group (Poznan, Poland)
3group (Poznan, Poland)
The highest level of quality is maintained through hands-on control of all projects, from initial analysis through to production supervision. 3group's comprehensive portfolio comprises work for publishing houses, cultural institutions and art galleries, but Bienert doesn't believe in placing limitations on his capabilities and is always looking forward to new, inspiring challenges.
Ryszard Bienert named his Poland-based graphic studio 3group because it was the last of three that he had started that is still functioning – beginning, with two collaborators, with Group, going to 2group when one of the co-founders dropped out, and now that there is only him left, 3group. His main interests are identity-shaping and building ideas and brands. He has had formal working experience at various advertising agencies and a variety of specialists in photography, illustration and copyright. Bienert has built his studio’s reputation on strong attention to detail in typography, composition, materials and finishing.
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Patterns are easy, right? Just come up with a nice little design, then copy-and-paste it ad infinitum. Well, nothing could be further from the truth. We decided to reduce the parameters even further – and asked seven creatives who utilise mainly shapes to achieve their desired effect, how the tight discipline involved both constrains and liberates them. It is a lot more complicated than you might think – but the results can be deeply satisfying.
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"Paper always held a special fascination for me. I’ve tried many different methods and techniques of working with it, but quilling has turned out to be ‘the one’ for me. I’m still not bored by it, on the contrary I am eager to continue using it and taking into account that it is a very slow and labour-intensive process, this really means that I must have made the right choice."
"A good pattern is one that is simple. Often patterns can make a design look too busy; I find that reducing the elements can help a lot."
"Now I am searching for the right balance inside me and taking the art less ambitiously than I used to. That is clear now – the feeling that life itself is more important than anything else, and you can’t feel it by sitting in front of a computer or a blank canvas."
Aoki likes to form personal relationships with its customers, treating them on an equal creative basis. In this way, it continues to build strong brands and a profitable business.
"I started using paper and card because at university I was interested in how my 2D illustrations could come to life physically... and paper and card was the cheapest way to do this! Now that I have a bigger space to work in, I’ve started experimenting with wood as well as paper and have lots of exciting ideas for the future."
Starting this year, Hui has started working as an independent text-typeface designer this year, dedicated to Chinese fonts, and graphic designer, based in Hong Kong.