Aurélien Arnaud (Paris, France)
Aurélien Arnaud (Paris, France)
“I think French design has a style that is at the crossroads of many influences, that is the interesting thing about working in France, but we have a legacy from poster design and illustration that we can still feel today. I think illustration is a very important part of French design.
Now working in Lyon rather than Paris, Arnaud specialises in collage, illustration and type design as a graphic designer and art director for brands such as Kulte French Brand, Get Physical and La Flèche D’or, as well as for various international magazines.
IdN v18n5: Logographic Issue p50-51
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IdN v18n5: Logographic Issue — Stamps of Authority
A good logo never stands alone — it always acts as the front-runner for a whole identity package. At least, that's what the experts tell us. And the simpler it is, the more effective it will probably be. It should also be flexible enough to be capable of adaptation to almost any media. These are just a few of the lessons you will learn if you read what our 17 leading logo designers have to say on the subject. And their messages are backed up with bags of visuals demonstrating their own best efforts in this field.
IdN v18n5: Logographic Issue (US$17.5)
Now available at IdNPRO Shop!
"The concept is undoubtedly the main element to consider when designing a logo. Typography should help build the concept and not be a mere formal election. It must be aligned in style with the idea to communicate effectively."
Mihail Mihaylov (Rotterdam, Netherlands)
"The most common misunderstanding people have about logo design is that in order to be effective, the logo has to depict the brand’s activity. For me, technical aspects such as readability or scalability always come first. Since the written symbol stands as a kind of abstract logo for the sound behind it, I believe that typography at its core is logo design."
“To me, the two most important factors to take into account when designing a website are the idea and the execution. Without either, I will not usually proceed with a project. Apart from these, other areas that are also crucial are music/sound, art direction, intuitive interface design and the user experience. Most important, the site must always work for the client.
"What makes a good logo? A logo is nothing on its own, so a good logo should succinctly distill a brand into one recognisable mark. But it’s clearly important that the brand concept is strong as well; sometimes in creating a brand, the logo is the last piece of the puzzle."
"In the creative world, we are all challenging each other, and that is a good motivation for all of us. We are all doing the same job, with different perspectives, and that is incredibly constructive."
Rejane Dal Bello (Rotterdam, The Netherlands)
"Identification is what makes a good logo. I don’t design logos – I design a visual identity. The logo is one part of this whole project. To make a logo you need the world to revolve around it. The logo cannot communicate everything. The logo indicates only identify, but it cannot give an overall idea of what is the company is about."
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