John Woo (Hong Kong, China)
John Woo (Hong Kong, China)
"If I could talk frankly to my clients, I would simply tell them that they should listen to me, ha ha."
No, not the famous Hong Kong film director, but an equally innovative creator in his field, having given a new look to the comic-book hero in his fashion-inspired painting series "He Wears It". Portrayed in watercolours and acrylics, Woo's fashionable heroes have found favour with large sectors of the international art and design community.
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Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!
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"Good invitation design should convey the essence of the event as well as the details. It should make the hosts feel proud, and the invitees feel honoured and valued. Ultimately, it should make all those associated with it feel special."
"Cultural background can often play an important role in invitation design. However, in our case, our own personalities dominated the design process more than culture."
"I think that culture and tradition can have a big impact on invitation design. The wording on an invitation is carefully thought out and reviewed by the clients and their families, and the wording also dictates the level of formality of an event. I love it when clients find ways to show their love for their family and friends – it is one of the main reasons that I love designing invitations!"
"Invitation design succeeds when it conveys the tone of the event while clearly informing the recipient of pertinent details. Often you can tell the most successful pieces when people can’t bring themselves to throw it away once the event is over."
"I think that invitation design gives you more of a chance to be playful, and to suggest design options that wouldn't necessarily be open when working with businesses. However, a business card, when you boil it down, is really an invitation to contact a certain person at a particular location doing something that you might just be interested in. So why not make it feel more personal, more special, more relevant to you and the recipient?"
"In spite of having a quirky side, at heart I think I embrace modernist design principals, always aiming for simplicity, clarity, directness and balance."