LSDK (Stuttgart, Germany)
LSDK (Stuttgart, Germany)
"Good invitation design should strike the right tone. It also has to transport the basic concept of the event. Depending on the event, this can be by generating high expectations or none at all."
LSDK stands for Leib und Seele - Design + Konzeption. This German studio tries to work in a holistic way, seeing everything as part of the entire project.
IdN v19n1: Invitation Design p44-45
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IdN v19n1: Invitation Design — RSVP
Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!
IdN v19n1: Invitation Design (US$19.95)
Now available at IdNPRO Shop!
Thank God It's Friday (Hong Kong, China)
"Historical buildings and local traditions are a treasure for any city and the source of many great design ideas. Some of our work has been deeply influenced by these factors. So it’s a shame that so many of them are disappearing."
"I think it is good that more people are becoming aware of art and design. But there is still not enough respect for the profession."
"Cultural background can often play an important role in invitation design. However, in our case, our own personalities dominated the design process more than culture."
Three Steps Ahead (Torrance, USA)
"A great invitation design is able to set the stage for the event itself, and communicate exactly what kind of event the invitees are in for. After all, the specifics (time, venue) will only tell someone whether or not they can attend. The design tells them whether or not they want to attend."
Accent Creative (San Diego, USA)
"I think the process of invitation design is very similar to other kinds of graphic work. I see these invitations as part of branding, and I enjoy all aspects of this process, independently of the medium chosen to communicate the message."
Kitmen Keung (Hong Kong, China / Montreal, Canada)
"Since most of my creative output is based on Hong Kong urban living, I am naturally affected by the loss of so many historic buildings and local traditions. In my opinion, new architecture should only replace the old if it is better than what it is replacing."
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