Shiho Matsubara (Tokyo, Japan)
Shiho Matsubara (Tokyo, Japan)
"I think that a beautiful construction is very important. But it implies making a lot of mistakes, a lot of trial and error, before you succeed. That is why it takes me such a long time to finish a work."
Shiho Matsubara might have ended up with a career in politics if she hadn’t switched to study art at the Setsu Mode Seminar! Her work is known for its perfect blend of delicate colours and forms, her signature illustrations of the human form carries a trace of Bauhaus-style graphics, with careful attention to space.
IdN v17n5: Wayfinding+Signage p54-55
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IdN v17n5: Wayfinding+Signage — The Wayfinders
Most graphic-design courses these days involve at least one way-finding/signage assignment, but relatively few designers choose to go into the discipline full-time. In this enlightening feature, we have asked some 14 path-finders studios and individuals, first-timers and old hands to tell us what it is about pointing people in the right direction that so appeals to them. And to explain the challenges and pitfalls as well as the satisfactions involved.
IdN v17n5: Wayfinding+Signage (US$17.5)
Now available at IdNPRO Shop!
'When it comes to designers, we feel that the Japanese are perceived as simple and not using many colours.'
"I don't think we should separate the Japanese scene from any others in the world - we are all connected to each other now via the Internet."
Autobahn (Utrecht, The Netherlands)
“There are a lot of misunderstandings about signage systems. The slightest change can make people take another route. Another misunderstanding is that signage is of vital importance. Sometimes it’s fun to get lost, to not know where you are or where you will end up”
“Signage design is located somewhere between the two big domains of design – space and graphics. So I imagine that it should be able to work as a hub and connect these two different design fields and therefore it has the potential to lead to great collaborations.”
Ryohei Yoshiyuki (Osaka, Japan)
“I just try to present little moments of beauty that I have experienced in my daily life such as the lovely sky, or some flowers found growing in the cracks of a brick wall. Such moments make me happy and I want others to share in that happiness."
"The major difference between signage-system design and other kinds of design is time it slips away. I was given a great piece of advice: always to keep progressing in the job, practically, as much as you can as a designer. It was spot on."
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