There are few professions for which self-promotion is more important then that of graphic designers, for it is on the material that they produce to sell their own services that they will be judged. And if designers can’t design a decent piece of self-promotional materials, what hope do they have of convincing a potential client that they could do a good job for them? Our biggest-ever feature, presenting the self-referential work of 25 artists and their views on how best to introduce yourself to the world.


Contents:

Have Special effects finally come of age?
Feature: Give it your best shot!
A heathly obsession with ornament
Let there be light!
Chairmen of the boards
Is Fez the future?

Specifications:

113 pages
6 varying paper stocks
4C process, spot UV
107 minutes DVD Video included


Give it your best shot!

There are few professions for which self-promotion is more important then that of graphic designers, for it is on the material that they produce to sell their own services that they will be judged. And if designers can’t design a decent piece of self-promotional materials, what hope do they have of convincing a potential client that they could do a good job for them? Our biggest-ever feature, presenting the self-referential work of 25 artists and their views on how best to introduce yourself to the world.

Featuring:

Ashleign Barron / De Barbaren / Because Studio / Cmod / Dead Voltage Design / Dudley Wild / Echolab / Michael Fryers / G-Man / Ryan Hurley / Jekyll and Hyde / Kokoro and Joujou / Hello Millo / Kenn Munk / Ethan Park / Ps.2 / Red Design UK Ltd. / Helene Ryenbakken / Scale to Fit / Selfbruning / Kamikace Studio / Tangent Graphic / Turnstyle / Undoboy / Mirko Zarkovic

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Special effects finally come of age?

Hollywood’s latest hit The Curious Case of Benjamin Button has taken special effects to a new level of complexity and if you are underwhelmed, that is as it should be according to specialist studio Digital Domain’s Ed Ulbrich – for it means that the technical wizardry is so good that you don’t even notice it. He explains how a 155-strong team of artists enabled Brad Pitt to age backwards, from old man to baby, so convincingly.

Featuring:

Digital Domain

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


A heathly obsession with ornament

Is it merely a decorative accoutrement to mainstream design or a laudable artistic aim in itself? The following creators share a passion for ornamental design that impels them to make it their main focus. In this feature, they explain what it is about ornament that they find so compelling.

Featuring:

Marian Bentjes / Linn Olofsdotter / Mike Perry / ContainerPLUS / Yehrin Tong / Leonor Morais / Vault49 / By Vault49

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Let there be light!

Half our lives were lived in darkness or candlelight until Thomas Edison invented the light-bulb 130 years ago. Now we can all enjoy round-the-clock activity, including extra time in which to be creative. Result? Lighting is no longer just a utilitarian boon, it can be turned into an art form in itself. See what these innovative theatre, concert and fashion-show designers, installation and holography artists, movie and motion-graphics directors and photographers have done with it.

Featuring:

Patrick Rochon / Stefan Mylleager / Robert Seidel / Jennifer Steinkamp / United Visual Artists

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Chairmen of the boards

Some art is made to be framed while some, like graffiti, is destined to have a very temporary existence. So why does the ephemeral act of making a skateboard look good – by drawing or painting on it or covering it with stickers – in the sure knowledge that your creation will eventually be degraded or even destroyed make such an appeal to certain artists? The following leading exponents of the genre attempt to explain the attraction.

Featuring:

Jim Phillips / Bob Kronbauer / Andy Mueller / Dan Funderburg / Marc Nardelli / Marc McKee / Max Vogel (Raza Uno) / Kimou Meyer (Zoo York) / Craig Metzger / Curated by We Are Plus

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Is Fez the future?

Award-winning Montreal studio Polytron’s latest video game Fez may just have opened the door to tomorrow for the whole industry. Will this mixture of 2D and 3D game-play, Escher-like optical illusion and environmental design become the next hot trend in gaming?

Featuring:

Jim Phillips / Bob Kronbauer / Andy Mueller / Dan Funderburg / Marc Nardelli / Marc McKee / Max Vogel (Raza Uno) / Kimou Meyer (Zoo York) / Craig Metzger / Curated by We Are Plus

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue

Malcolm Sutherland – Deathsong (4:10)

Malcolm Sutherland – Deathsong (4:10)

A monk journeys into the afterlift in this meditative short film

Saana Hellsten – New York, USA

Saana Hellsten – New York, USA

She believes that gender-neutral packaging design will encourage gender equality as well as creating a more sustainable world. She wants packaging to encourage the buyer to keep it and re-use it.

Benoit Challand – 3D artist and CGI Illustrations – Paris, France

Benoit Challand – 3D artist and CGI Illustrations – Paris, France

Benoit Challand is a creative image maker focused on digital art, 3D illustration and typography. His work encompasses a large range of 3D field creation, design, CGI retouch and art direction. After several years working in web and animation, he devoted himself entirely to still image today, to satisfy his taste for detail and composition. Search ideas, be in a creative and dynamic sphere, still lean is what he loves. It’s his work environment. He find his inspiration in everything that surrounds him, especially in design and architecture.

Threaded Magazine Ed.18 – The Curiosity Issue – Auckland, New Zealand

Threaded Magazine Ed.18 – The Curiosity Issue – Auckland, New Zealand

Threaded magazine is a publication that is all about people as designers and designers as people exploring who they are and what drives them to do their work.

Project Emotional by EURODANCE Studio – Berlin, Germany

Project Emotional by EURODANCE Studio – Berlin, Germany

Icon, Smiley, Sticon have becomed quickly a full part language. But often they keep the same design, cute and colorfull. The aim of the Project Emotional is to create a series of emoticon minimal and fancy. Each Icon correspond to a feeling or a notion. But the interpretation is more free. Symbol or hackneyed clichés were avoided. In the end, about 100 icons: a tired cat, a smiling dog, a collection of has-been T-shirts... and many more!

Roger – TV Land Summer Rebrand 2015 (1:18)

Roger – TV Land Summer Rebrand 2015 (1:18)

Creative production studio Roger recently partnered with TV Land on a comprehensive rebrand including a new logo and on-air look.

Pavel Paratov – ALQUIMIA Animated Type (1:05)

Pavel Paratov – ALQUIMIA Animated Type (1:05)

Animated Type. Follow the style of Pavel Paratov previous video — Respublica Bookstore Reel

Odd Matter Studio – Els Woldhek, Georgi Manassiev – Floter – Amsterdam, The Netherlands

Odd Matter Studio – Els Woldhek, Georgi Manassiev – Floter – Amsterdam, The Netherlands

Inspired by the use of cork in fishing floats. A very old an common use for the incredibly light and natural cork material.

Tien-Min Liao – Sugar of the day (1:50)

Tien-Min Liao – Sugar of the day (1:50)

Self-initiated project.

Cooee – Leon Dijkstra. – Amsterdam, Netherlands

Cooee – Leon Dijkstra. – Amsterdam, Netherlands

Cooee is an Amsterdam-based studio founded in 2010 and run by Leon Dijkstra. It specialises in visual communication with a strong focus on publication design and visual identities.