There are few professions for which self-promotion is more important then that of graphic designers, for it is on the material that they produce to sell their own services that they will be judged. And if designers can’t design a decent piece of self-promotional materials, what hope do they have of convincing a potential client that they could do a good job for them? Our biggest-ever feature, presenting the self-referential work of 25 artists and their views on how best to introduce yourself to the world.


Contents:

Have Special effects finally come of age?
Feature: Give it your best shot!
A heathly obsession with ornament
Let there be light!
Chairmen of the boards
Is Fez the future?

Specifications:

113 pages
6 varying paper stocks
4C process, spot UV
107 minutes DVD Video included


Give it your best shot!

There are few professions for which self-promotion is more important then that of graphic designers, for it is on the material that they produce to sell their own services that they will be judged. And if designers can’t design a decent piece of self-promotional materials, what hope do they have of convincing a potential client that they could do a good job for them? Our biggest-ever feature, presenting the self-referential work of 25 artists and their views on how best to introduce yourself to the world.

Featuring:

Ashleign Barron / De Barbaren / Because Studio / Cmod / Dead Voltage Design / Dudley Wild / Echolab / Michael Fryers / G-Man / Ryan Hurley / Jekyll and Hyde / Kokoro and Joujou / Hello Millo / Kenn Munk / Ethan Park / Ps.2 / Red Design UK Ltd. / Helene Ryenbakken / Scale to Fit / Selfbruning / Kamikace Studio / Tangent Graphic / Turnstyle / Undoboy / Mirko Zarkovic

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Special effects finally come of age?

Hollywood’s latest hit The Curious Case of Benjamin Button has taken special effects to a new level of complexity and if you are underwhelmed, that is as it should be according to specialist studio Digital Domain’s Ed Ulbrich – for it means that the technical wizardry is so good that you don’t even notice it. He explains how a 155-strong team of artists enabled Brad Pitt to age backwards, from old man to baby, so convincingly.

Featuring:

Digital Domain

IdN v16n4: Self Promotion Issue


A heathly obsession with ornament

Is it merely a decorative accoutrement to mainstream design or a laudable artistic aim in itself? The following creators share a passion for ornamental design that impels them to make it their main focus. In this feature, they explain what it is about ornament that they find so compelling.

Featuring:

Marian Bentjes / Linn Olofsdotter / Mike Perry / ContainerPLUS / Yehrin Tong / Leonor Morais / Vault49 / By Vault49

IdN v16n4: Self Promotion Issue


Let there be light!

Half our lives were lived in darkness or candlelight until Thomas Edison invented the light-bulb 130 years ago. Now we can all enjoy round-the-clock activity, including extra time in which to be creative. Result? Lighting is no longer just a utilitarian boon, it can be turned into an art form in itself. See what these innovative theatre, concert and fashion-show designers, installation and holography artists, movie and motion-graphics directors and photographers have done with it.

Featuring:

Patrick Rochon / Stefan Mylleager / Robert Seidel / Jennifer Steinkamp / United Visual Artists

IdN v16n4: Self Promotion Issue


Chairmen of the boards

Some art is made to be framed while some, like graffiti, is destined to have a very temporary existence. So why does the ephemeral act of making a skateboard look good – by drawing or painting on it or covering it with stickers – in the sure knowledge that your creation will eventually be degraded or even destroyed make such an appeal to certain artists? The following leading exponents of the genre attempt to explain the attraction.

Featuring:

Jim Phillips / Bob Kronbauer / Andy Mueller / Dan Funderburg / Marc Nardelli / Marc McKee / Max Vogel (Raza Uno) / Kimou Meyer (Zoo York) / Craig Metzger / Curated by We Are Plus

IdN v16n4: Self Promotion Issue


Is Fez the future?

Award-winning Montreal studio Polytron’s latest video game Fez may just have opened the door to tomorrow for the whole industry. Will this mixture of 2D and 3D game-play, Escher-like optical illusion and environmental design become the next hot trend in gaming?

Featuring:

Jim Phillips / Bob Kronbauer / Andy Mueller / Dan Funderburg / Marc Nardelli / Marc McKee / Max Vogel (Raza Uno) / Kimou Meyer (Zoo York) / Craig Metzger / Curated by We Are Plus

IdN v16n4: Self Promotion Issue

Suzan Drummen – Amsterdam, Netherlands

Suzan Drummen – Amsterdam, Netherlands

The thousands of objects in each of her artworks are placed by hand, making the intricate patterns that adorn gallery and museum floors. The fractal-like patterns in each installation form a temporary three-dimensional carpet that alters the space in which it is installed, by reflecting light in all directions.

Resonate Festival 2015: Belgrade – Belgrade, Serbia

Resonate Festival 2015: Belgrade – Belgrade, Serbia

Resonate festival in Belgrade is back for another year bringing artists together to drive a forward-looking debate on the position of technology in art and culture. The fourth edition of Resonate festival taking place in Belgrade between 13th – 18th April 2015. Resonate brings together artists, designers and educators to participate in a forward-looking debate on the position of technology in art and culture.

FITC Toronto 2015 – Toronto, Canada

FITC Toronto 2015 – Toronto, Canada

FITC is the intersection between Creative Technologists, Designers, Developers and all-around awesome thinkers from various innovative industries across the globe. They converge every year in Toronto to connect, challenge, inspire and to experience the cutting edge in design and technology. Exclusive for IdN readers: Enter promo code “IdN” and save $50 for the Festival, The Works and FLEX passes. Limited number of Super Early Bird tickets are available.

Brosmind – OFFF Barcelona 2012 Main Titles (8:37)

Brosmind – OFFF Barcelona 2012 Main Titles (8:37)

Main title for OFFF Barcelona 2012

Yeongkeun Jeong – Seoul, South Korea

Yeongkeun Jeong – Seoul, South Korea

“The unboxing experience is important. This is the moment that connects the package and the product inside and is the very first stage at which consumers experience a new product.”

Ash Thorp – Ender’s Game (1:45)

Ash Thorp – Ender’s Game (1:45)

Motion graphic reel for movie Ender’s Game

Thomas Squire – Leeds, UK

Thomas Squire – Leeds, UK

"Packaging with a unique personality is essential. Personality has the potential to show what is unique about a brand, and unfortunately this is often ignored due to the competitive nature of legibility and shelf shout."

Variable Studio – Fibers (1:34)

Variable Studio – Fibers (1:34)

Visualization of Nike FuelBand data from the trainings preceeding We Own The Night – Nike Women’s 10K run

Cai-Siou Lai – Taipei, Taiwan

Cai-Siou Lai – Taipei, Taiwan

“Most designers hope that the purpose of design is to create a better world, but I believe that a good design is one that satisfies a client and makes people feel happy because of my illustrations for it.”

James White – Signalnoise DRIVE poster (0:57)

James White – Signalnoise DRIVE poster (0:57)

Work in process of making Drive poster