There are few professions for which self-promotion is more important then that of graphic designers, for it is on the material that they produce to sell their own services that they will be judged. And if designers can’t design a decent piece of self-promotional materials, what hope do they have of convincing a potential client that they could do a good job for them? Our biggest-ever feature, presenting the self-referential work of 25 artists and their views on how best to introduce yourself to the world.


Contents:

Have Special effects finally come of age?
Feature: Give it your best shot!
A heathly obsession with ornament
Let there be light!
Chairmen of the boards
Is Fez the future?

Specifications:

113 pages
6 varying paper stocks
4C process, spot UV
107 minutes DVD Video included


Give it your best shot!

There are few professions for which self-promotion is more important then that of graphic designers, for it is on the material that they produce to sell their own services that they will be judged. And if designers can’t design a decent piece of self-promotional materials, what hope do they have of convincing a potential client that they could do a good job for them? Our biggest-ever feature, presenting the self-referential work of 25 artists and their views on how best to introduce yourself to the world.

Featuring:

Ashleign Barron / De Barbaren / Because Studio / Cmod / Dead Voltage Design / Dudley Wild / Echolab / Michael Fryers / G-Man / Ryan Hurley / Jekyll and Hyde / Kokoro and Joujou / Hello Millo / Kenn Munk / Ethan Park / Ps.2 / Red Design UK Ltd. / Helene Ryenbakken / Scale to Fit / Selfbruning / Kamikace Studio / Tangent Graphic / Turnstyle / Undoboy / Mirko Zarkovic

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Special effects finally come of age?

Hollywood’s latest hit The Curious Case of Benjamin Button has taken special effects to a new level of complexity and if you are underwhelmed, that is as it should be according to specialist studio Digital Domain’s Ed Ulbrich – for it means that the technical wizardry is so good that you don’t even notice it. He explains how a 155-strong team of artists enabled Brad Pitt to age backwards, from old man to baby, so convincingly.

Featuring:

Digital Domain

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


A heathly obsession with ornament

Is it merely a decorative accoutrement to mainstream design or a laudable artistic aim in itself? The following creators share a passion for ornamental design that impels them to make it their main focus. In this feature, they explain what it is about ornament that they find so compelling.

Featuring:

Marian Bentjes / Linn Olofsdotter / Mike Perry / ContainerPLUS / Yehrin Tong / Leonor Morais / Vault49 / By Vault49

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Let there be light!

Half our lives were lived in darkness or candlelight until Thomas Edison invented the light-bulb 130 years ago. Now we can all enjoy round-the-clock activity, including extra time in which to be creative. Result? Lighting is no longer just a utilitarian boon, it can be turned into an art form in itself. See what these innovative theatre, concert and fashion-show designers, installation and holography artists, movie and motion-graphics directors and photographers have done with it.

Featuring:

Patrick Rochon / Stefan Mylleager / Robert Seidel / Jennifer Steinkamp / United Visual Artists

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Chairmen of the boards

Some art is made to be framed while some, like graffiti, is destined to have a very temporary existence. So why does the ephemeral act of making a skateboard look good – by drawing or painting on it or covering it with stickers – in the sure knowledge that your creation will eventually be degraded or even destroyed make such an appeal to certain artists? The following leading exponents of the genre attempt to explain the attraction.

Featuring:

Jim Phillips / Bob Kronbauer / Andy Mueller / Dan Funderburg / Marc Nardelli / Marc McKee / Max Vogel (Raza Uno) / Kimou Meyer (Zoo York) / Craig Metzger / Curated by We Are Plus

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue


Is Fez the future?

Award-winning Montreal studio Polytron’s latest video game Fez may just have opened the door to tomorrow for the whole industry. Will this mixture of 2D and 3D game-play, Escher-like optical illusion and environmental design become the next hot trend in gaming?

Featuring:

Jim Phillips / Bob Kronbauer / Andy Mueller / Dan Funderburg / Marc Nardelli / Marc McKee / Max Vogel (Raza Uno) / Kimou Meyer (Zoo York) / Craig Metzger / Curated by We Are Plus

IdN v16n4: Self Promotion Issue

IdN v16n4: Self Promotion Issue

This is Experience Design. We are Trapped in Suburbia. – The Hague, Netherlands

This is Experience Design. We are Trapped in Suburbia. – The Hague, Netherlands

‘This is Experience Design. We are Trapped in Suburbia’ is a monograph of the work and philosophy of Dutch Experience Design agency, Trapped in Suburbia and published by Coltrane and Dixon.

We Are Royale & Omelet – Save the Drop (1:00)

We Are Royale & Omelet – Save the Drop (1:00)

A water conservation awareness campaign in conjunction with Los Angeles Mayor Eric Garcetti.

Youth Experimental Studio (YES) – Kool A.D. – Hickory (4:12)

Youth Experimental Studio (YES) – Kool A.D. – Hickory (4:12)

Official music video for the track "Hickory", from Kool A.D.'s album Not O.K

Socio Design – London, UK

Socio Design – London, UK

SocioDesign are an experienced design and strategy agency based in London Bridge, South London. They help transform brands and businesses through carefully crafted design and rigorous strategic thinking.

Alma Mater by Yuval Avital – An icon-sonic installation for a forest of 140 loudspeakers, foremost étoiles of Teatro Alla Scala and Lacemakers – Milan, Italy

Alma Mater by Yuval Avital – An icon-sonic installation for a forest of 140 loudspeakers, foremost étoiles of Teatro Alla Scala and Lacemakers – Milan, Italy

From 8 JUL till 29 AUG 2015, the Cattedrale-building at “La Fabbrica del Vapore” (“The Steam Factory”) in Milan, will host a unique art event: ALMA MATER, the impressive new multimedia creation by Yuval Avital, in dialogue with an original version of “IL TERZO PARADISO” by Michelangelo Pistoletto.

Lazarides Rathbone presents Ian Francis: The Chosen Form of Your Destroyer – London, UK

Lazarides Rathbone presents Ian Francis: The Chosen Form of Your Destroyer – London, UK

Lazarides Rathbone is pleased to announce a major exhibition of multifaceted paintings by British artist Ian Francis. 'The Chosen Form of Your Destroyer' is focused on a new series of mixed media works depicting the coexistence of beauty and destruction in modern society. The Bristol-based artist celebrates his third full-scale solo exhibition at Rathbone Place this year, once again transporting his viewers into other-worldly realms, littered with subconscious realities and blurred boundaries synonymous with his work to date.

Greg M – Illustrator on the Dark Side – Paris, France

Greg M – Illustrator on the Dark Side – Paris, France

Greg M is an illustrator based in Paris, France. For many years, he has been known to illustrate cheerful children's book – Greg flipped his switch to take revenge and entering into a dark and mysterious side. His brand new website headlines "Bad Drawings for Bad People" is extremely fitting for the kind of portfolio he is churning out right now. Check it out!

Ghost Town Media/NABIL – "Welcome to Heartbreak" ft. Kid Cudi (4:33)

Ghost Town Media/NABIL – "Welcome to Heartbreak" ft. Kid Cudi (4:33)

MV for Kanye West’s Welcome to Heartbreak ft. Kid Cudi.

Camille Vannier – Illustrator – Barcelona, Spain

Camille Vannier – Illustrator – Barcelona, Spain

Camille Vannier is a freelance illustrator, originally from France, is currently based in Barcelona, Spain. As illustrator, Camille has won numerous industry awards including: Juncéda Prize (Barcelona), Injuve Contest (Madrid) and Talente (Munich), to name a few. She's also had ample of attention from magazines and press around the world including features in the likes of Yume Magazine, Juxtapoz Magazine and Fantastic Plastic Mag.

Urbantainer – adidas – Climachill Innovation Lab (1:39)

Urbantainer – adidas – Climachill Innovation Lab (1:39)

Urbantainer is an architecture and design firm that creates unique atmospheres and spaces