Brand Everything
Human beings are born with a unique identity – carried in our DNA or via our fingerprints. And when that officer of the law asks you to show him some ID, you simply flash your ID card, passport or driving licence. Things are not that simple for companies and institutions, who have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Now it has all become very much more complicated, with the bigger firms needing a complete “identity system”.
IdN v17n1: The Branding Issue
Contents:
Motion Gallery: A Hankering for Hand-drawn Animation
Feature: Show us some ID, please
Creative Country: Barcelona, Catalan capital is still cool
Playback: Bringing a human touch to a techno-obsessed industry
Exhibition: A trip back in time
Type Cast
POTM
Specifications:
112 pages
6 varying paper stocks
4C process, spot UV
93 minutes DVD Video included
IdN v17n1: The Branding Issue Sampler
A Hankering for Hand-drawn Animation
Introducing our very first DVD collection under the theme of Hand-draw. To kick off this unique collection, we had gather 16 top motion artists whose works carry a very strong sense of hand-draw. Beside showcase their works they also share their visual towards hand-draw and all the challenge and satisfaction they gain and overcome during the making. All the clips are available in this issue's DVD.
Featuring:
Anthony F Schepperd | Carson Ting & Mike Nowland | Chad VanGaalen | Chris Hemming | Double Triple | Golden Lucky | leftchannel | Malcolm Sutherland | Marc Rühl | Murray John | Oh, Hello | PUNX STHLM | Scott Coello | Syd Garon & Johannes Gamble | Yann-G | Ziv Arbel
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Show me some ID, please
Human beings are born with a unique identity – carried in our DNA or via our fingerprints. And when that officer of the law asks you to show him some ID, you simply flash your ID card, passport or driving licence. Things are not that simple for companies and institutions, who have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Now it has all become very much more complicated, with the bigger firms needing a complete “identity system”.
Our 15 featured designers in this article have all specialised in creating such systems, big and small, and here they discuss the challenges involved, the pleasures and pitfalls of trying to manufacture a winning personality for a product or brand.
Featuring:
21-19 | Christoph Almasy | Jordi Huaman | Joshua Distler | Landor Associates | Marc Alcock | Mind Design | Pentagram | Proud Creative | Richard Harrington | Round | Section Seven | StormHand | Sue Doeksen | Wolff Olins
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Catalan capital is still cool
Picasso, Dali, Miro and, above all, Gaudi may have put Barcelona on the global artistic map, but today’s generation of young artists and designers are equally inspired by the city’s heritage – as well as its sunny Mediterranean disposition and laid-back lifestyle, especially at night.
Featuring:
Alex Trochut | Pez | Boris Hoppek | Zosen | TwoPoints.net | Hey | Vasava | Juntosotravez | Area3
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Bringing a human touch to a techno-obsessed industry
Dutch director Andre Maat and Stockholm-based studio RBG6 share a reluctance to fully embrace today’s technology and have purposely taken a step backwards, bringing a “retro” approach to many of their motion works.
Featuring:
Andre Maat | RBG6
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Type casting
Featuring two impressive young type designers – Sveinn Davísson from Iceland and Brazilian Yomar Augusto, who now works in The Netherlands.
Featuring:
Sveinn Davísson | Yomar Augusto
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A trip back in time
To celebrate its 15 years in the creative business, well-known New York-based design studio 2x4, Inc. decided to search through its archives for the 1,000 images and concepts that represent the highlights of that decade and a half – and present them in an exhibition called It Is What It Is at the Eye of Gyre Gallery in Omoteesando, Japan, as well as publishing them in a book.
Featuring:
2x4, Inc
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Sydney, Australia
Sydney based animation and design specialists Sixty40 have won four international Promax’s, including a Gold Global Promax for their "TV1 Summer idents", and three Silver for Foxtel’s Winter Olympic interstitials.
Copenhagen, Denmark
“There is a strong masochistic side to much of the work I do…I deliberately don’t take the easy way out, I want to do the work, I want to dig the ditch so that I can feel at one with it. Because I created it."
New York, USA
If Bernstein’s illustrations filled the books you used to read as a child, you definitely wouldn’t have faked falling asleep!
London, UK
Check out London based Japanese artist Hiroshi Kariya and his works inspired by a unique combination of science fiction films and wood cut prints.
Warsaw, Poland
He is most inspired by his environment and surroundings, and his works are influenced by nature and a desire to recreate it in the simplest way possible while still preserving the complexity it represents.
Paris, France
Explore blindSALIDA's world of explosions, lines and movements, colors, and surreal, psychedelic designs.
Amsterdam, Netherlands
“I have learnt that it is not that easy to strike a balance with the environment. Awareness is important, but I think that the government should take a leading role.”
Chicago, USA
Check out the works of Dan Funderburgh, Mike Perry, Seripop and Sonnenzimmer at the 2nd annual Public Works design show. Opening night: 6th August 2010 6-9pm / Exhibition: 6 Aug - 3 Sept, 2010 / Andrew Rafacz Gallery, 835 W. Washington Chicago
Berlin, Germany
Verhaagen's work is like a child, high on sugar, feeling a sense of delusion and enlightenment!
Bath, UK
Keep your eyes on the simple, cutting-edge design works by Jack Maxwell, a recent graduate from Bath School of Art and Design.
Tokyo, Japan
“An optimistic mindset and a sense of humour and wit are more appealing to us than work that is too self-consciously serious.”
London, UK
“If I'm not at my desk drawing, you’ll probably find me outside somewhere, hopefully surfing or skateboarding or wandering around the woods, but my sketchbook will always be with me in case the urge to doodle becomes too strong.”
Hong Kong, China
Exhibition: 12 July - 22 August 2010 / Venue: New Gallery on Old Bailey / Location: 17 Old Bailey St, Soho, Hong Kong
Los Angeles, USA
"My work aims to draw a visceral response from the viewer through truth, humor and expose."
