IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More

Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..


Contents:

The Magic of MV: The mad, mad world of music + motion
Minimalism: When Less is Truly More
Sweden: Like a breath of fresh forest air
Exhibition: Spotlight on a reclusive rebel
Pick of the Month

Specifications:

102 pages
6 varying paper stocks
4C process + silver, spot UV
99 minutes DVD Video included


The Magic of MV

Alternative Music / Quirky Video

Ever since Michael Jackson's Thriller thrilled the world, the music video has been our preferred way of enjoying music with visuals. Long gone are the days when groups simply stood and mimed amid a miscellany of mood scenery. The MV has become a playground for promising young directors to cut their teeth on mini-movies. And many have indeed gone on to greater things. But the discipline of that three-to-five minutes storyline still acts a bit like the old 78rpm formula did for musicians of the past removing any room for padding and forcing the makers to be at their most creative, saying as much as they can in a limited time-frame. It is a good habit to get into. But how and why do today's generation of MV-makers do it? We open the doors into the minds of some of the best in the business.

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


When Less is Truly More

Classic example of "less is more"

Squeezing as many elements as possible into a design or artwork doesn't always make them more interesting. Many would argue that too much detail can become overwhelming and detract from the viewers focus. Hence, minimalist design wherein all the superfluous components have been stripped away, leaving only the essentials.

But minimalism is a lot more than just clean, simple, functional, using only a two-colour palette and a basic grid. Clients, and sometimes viewers, too, have a tendency to under-rate the amount of work that goes into a minimalist piece, being unaware of the many hours it often takes to decide what to put in and what to leave out for maximum impact. Here, 11 top exponents of the style tell you how it is done.

Featuring:

Toby Edwards | Exergian | Recovering Lazyholic | Ty Lettau | Almost Modern | Jamie Mitchell | Jason Munn | Simon C Page | Andy Penny | Sawdust | ZMIK

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Creative Country: Sweden

Like a breath of fresh forest air

Sweden has always been famous for its unfussy, functional design style, especially when it comes to furniture and architecture. But do the same strict rules that so captivated the world half a century ago still apply? Or has the instant interactivity of the Internet stripped Swedish designers of their national identity? We think you'll be surprised by the answers arrived at by our 13 featured artists. And delighted by the examples of their work.

Featuring:

Anneli Olander | Bergen | BVD | Chevychase | Dalston | Dancemade | Daniel Carlsten | Diftype | Erik Wahlstrom | Oskar Kron | Patrik Lindell | RBG6 | Slobodan Zivic

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Exhibition

Spotlight on a reclusive rebel

With his subversive revolt against power-dressing, Belgian designer Martin Margiela became one of the most influential fashion designers of the last 20 years. As a tribute to his two decades of breaking moulds, Somerset House has taken Maison Martin Margiela "20" The Exhibition and reconfigured it to fit the London space, following successful showings at Antwerp's MoMu and the Haus der Kunst in Munich. We have an exclusive interview with this famously self-effacing man, who explains the thinking behind his controversial clothing lines.

Featuring:

Maison Martin Margiela

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

Rocket & Wink – Gerald "Rocket" Rocketson and Petronius Amund Wink – Hamburg, Germany

Rocket & Wink – Gerald "Rocket" Rocketson and Petronius Amund Wink – Hamburg, Germany

“We realise that we cannot re-invent the wheel, but we can paint it colourfully! Actually, it’s difficult not to use colours because Wink bought 254 tubes of paint at a discount store so they really have to get used up…”

Les M Studio – Céline Merhand, Anaïs Morel – France/Luxembourg

Les M Studio – Céline Merhand, Anaïs Morel – France/Luxembourg

Poetic without compromising their functionality, the objects created by Les M are inspired by and provide a new take on the rituals of everyday life.

Antivj – 'Dry Lights' by Xavier Chassaing (3:56)

Antivj – 'Dry Lights' by Xavier Chassaing (3:56)

This experimental film lies somewhere between a site-specific installation and a performance, where choreographed lights meet organic landscapes.

Brand new alchemic series of SIDE EFFECTS prints – Beograd, Serbia

Brand new alchemic series of SIDE EFFECTS prints – Beograd, Serbia

With a brand new and exquisite art print from Davor Gromilović, the Side Effects collection continues to present and support authentic and outstanding graphic authors from the Balkan region through specially produced large-format silkscreen prints, purchased exclusively at their online shop!

Adbusters #118: Manifesto for World Revolution – Field Guide to Virtual Warfare

Adbusters #118: Manifesto for World Revolution – Field Guide to Virtual Warfare

Adbusters #118 is an incredible 160-page blast of our new Manifesto for World Revolution series — a tactical manual for fighting back against the capitalist algorithm that threatens the very essence of the human spirit. In the Field Guide to Virtual Warfare, we examine our possible futures in a landscape where technology has invaded every aspect of our political, economic and spiritual lives.

SIGGRAPH 2015 – Computer Animation Festival Trailer (3:28)

SIGGRAPH 2015 – Computer Animation Festival Trailer (3:28)

A sneak peek into #SIGGRAPH2015

Gero Doll – Limbicnation Montage 2013 (1:40)

Gero Doll – Limbicnation Montage 2013 (1:40)

Reel 2013

Belgium

Belgium

Antwerp, Ghent, Charleroi, Brussels, Liège…

Design is Future @ Barcelona Design Week 2015 – Barcelona, Spain

Design is Future @ Barcelona Design Week 2015 – Barcelona, Spain

Co-produced by toormix and BCD, Design is Future is an event that explores new approaches in design from the perspective of the profession, business and society. With a format that mixes the concept of congress and festival, Design is Future is created to promote the economic and social value of design. A discipline that facilitates the processes of innovation and also helps brands to become more visible, coherent and differential.

Typographic 2015: A design festival for people who use type – New York

Typographic 2015: A design festival for people who use type – New York

Typographics is a 10-day design festival devoted to contemporary typography, with talks, workshops, and tours focusing on where typography is today and where its future may lie. It will be held at Cooper Union in New York City as a combined effort of Type@Cooper and the Herb Lubalin Study Center. The highlight of Typographics is an intensive two-day conference centered on the use of type for publications, advertising, corporate identity, and user interfaces. A series of workshops tours and labs have been scheduled with the festival.