IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More

Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..


Contents:

The Magic of MV: The mad, mad world of music + motion
Minimalism: When Less is Truly More
Sweden: Like a breath of fresh forest air
Exhibition: Spotlight on a reclusive rebel
Pick of the Month

Specifications:

102 pages
6 varying paper stocks
4C process + silver, spot UV
99 minutes DVD Video included


The Magic of MV

Alternative Music / Quirky Video

Ever since Michael Jackson's Thriller thrilled the world, the music video has been our preferred way of enjoying music with visuals. Long gone are the days when groups simply stood and mimed amid a miscellany of mood scenery. The MV has become a playground for promising young directors to cut their teeth on mini-movies. And many have indeed gone on to greater things. But the discipline of that three-to-five minutes storyline still acts a bit like the old 78rpm formula did for musicians of the past removing any room for padding and forcing the makers to be at their most creative, saying as much as they can in a limited time-frame. It is a good habit to get into. But how and why do today's generation of MV-makers do it? We open the doors into the minds of some of the best in the business.

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


When Less is Truly More

Classic example of "less is more"

Squeezing as many elements as possible into a design or artwork doesn't always make them more interesting. Many would argue that too much detail can become overwhelming and detract from the viewers focus. Hence, minimalist design wherein all the superfluous components have been stripped away, leaving only the essentials.

But minimalism is a lot more than just clean, simple, functional, using only a two-colour palette and a basic grid. Clients, and sometimes viewers, too, have a tendency to under-rate the amount of work that goes into a minimalist piece, being unaware of the many hours it often takes to decide what to put in and what to leave out for maximum impact. Here, 11 top exponents of the style tell you how it is done.

Featuring:

Toby Edwards | Exergian | Recovering Lazyholic | Ty Lettau | Almost Modern | Jamie Mitchell | Jason Munn | Simon C Page | Andy Penny | Sawdust | ZMIK

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Creative Country: Sweden

Like a breath of fresh forest air

Sweden has always been famous for its unfussy, functional design style, especially when it comes to furniture and architecture. But do the same strict rules that so captivated the world half a century ago still apply? Or has the instant interactivity of the Internet stripped Swedish designers of their national identity? We think you'll be surprised by the answers arrived at by our 13 featured artists. And delighted by the examples of their work.

Featuring:

Anneli Olander | Bergen | BVD | Chevychase | Dalston | Dancemade | Daniel Carlsten | Diftype | Erik Wahlstrom | Oskar Kron | Patrik Lindell | RBG6 | Slobodan Zivic

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Exhibition

Spotlight on a reclusive rebel

With his subversive revolt against power-dressing, Belgian designer Martin Margiela became one of the most influential fashion designers of the last 20 years. As a tribute to his two decades of breaking moulds, Somerset House has taken Maison Martin Margiela "20" The Exhibition and reconfigured it to fit the London space, following successful showings at Antwerp's MoMu and the Haus der Kunst in Munich. We have an exclusive interview with this famously self-effacing man, who explains the thinking behind his controversial clothing lines.

Featuring:

Maison Martin Margiela

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

.M Contemporary presents 'No Place Like Home' – Sydney, Australia

.M Contemporary presents 'No Place Like Home' – Sydney, Australia

'No Place Like Home' seeks to celebrate the artistic practices of Australia’s emerging and established contemporary artists alongside their international contemporaries in order to highlight the universal theme of connection or disconnection to place. The main focus of the exhibition will deal with the cultural and historical relationships forged within the aesthetic experiences of these artists.

A Sequence of Operations – New Window × Rogier Arents – Breda, Netherlands

A Sequence of Operations – New Window × Rogier Arents – Breda, Netherlands

New Window is a platform that gives an insight into the making process of art and design. Designer Rogier Arents’ contribution to ‘One Window #1’ is a series of prints entitled ‘A Sequence of Operations’. His aim is to apply the principles of the digital algorithm onto the analogue screen printing technique, resulting in a series of fifty unique silk screen prints inspired by the use of colour halftoning in screen printing and computer generated images.

Brandon Wall – Sevenly Animation (1:36)

Brandon Wall – Sevenly Animation (1:36)

Animation by Brandon Wall

'Walking Through Clear Water in a Pool Painted Black' by Nemanja Jehlicka – Belgrade, Serbia

'Walking Through Clear Water in a Pool Painted Black' by Nemanja Jehlicka – Belgrade, Serbia

Walking Through Clear Water in a Pool Painted Black is Nemanja Jehlicka’s first solo exhibition. The exhibition showcases a number of works documenting the work-in-progress nature of any project. The idea was to give a physical embodiment to the different stages of creative thinking and execution, ranging from midway-through-process graphic ruminations to ideas rejected by clients, which are oftentimes more interesting than the final output / approved solution.

KOMET presents Soirée Graphique #8 – Berne, Switzerland

KOMET presents Soirée Graphique #8 – Berne, Switzerland

Soirée Graphique founded by KOMET is a platform for creatives from a variety of fields, such as graphic design, visual arts, and photography. It fosters visual design, inspires new art and reflects the latest trends in contemporary graphic design. The concept of Soirée graphique lets two worlds meet: On one side, we have the original graphic design poster; on the other side, we have the reinterpretation of the photographers and visual artists. Each artwork is created specifically for the event and gets published as a limited edition print.

Meet My Project – 'Are You Talking to Me?' – Paris, France

Meet My Project – 'Are You Talking to Me?' – Paris, France

The mission of Meet My Project is to promote design and contemporary creativity and unite the various actors of the design world supporting this process – designers, publishers, manufacturers and distributors. Meet My Project aims as well to increase appreciation for design across the society by highlighting the values delivered through design and by making design accessible and understandable to the large public.

Sex, Drugs & Helvetica 2015 – Melbourne/Brisbane

Sex, Drugs & Helvetica 2015 – Melbourne/Brisbane

Sex, Drugs & Helvetica is an event like no other. Described as “industry espionage” and “work experience at six studios in one day”, it’s an exclusive look at the highs, the hurdles and the learning curves behind six different projects. It’s insightful presentations. It’s unparalleled interviews. It's an opportunity to not only be surrounded with other like-minded creatives, but to meet and talk with six Australian and internationally renowned designers.

Thobias Studio – Thibault Priou, Jonas Obadia – Paris, France

Thobias Studio – Thibault Priou, Jonas Obadia – Paris, France

"French design is forever evolving and asking questions and creating ideas that I do not see happening as often in other big cities around the world. I think this plays a great role in why it continues diversifying and re-examining itself, which makes it unique."

Cauboyz – Teaser - Plastic letters (0:29)

Cauboyz – Teaser - Plastic letters (0:29)

Teaser – French cinema halls "Les Amants Parallèles" LP by Vincent Delerm. Stop-motion with plastic letters on colored papers.

LeOsler Font by Antipixel – Buenos Aires, Argentina

LeOsler Font by Antipixel – Buenos Aires, Argentina

Antipixel is a graphic design studio run by Julia Martínez Diana, based in Buenos Aires, with main focus on display handwritten fonts, branding & web design. It has recently released LeOsler – a decorative, fun, handwritten font which will bring a personal look to your work. This font includes the Latin, Greek and Cyrillic alphabets, and can be used in a wide range of languages, including English, Spanish, Italian, French, German, Polish, Czech, Vietnamese, Russian, Greek, among many others.