IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More

Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..


Contents:

The Magic of MV: The mad, mad world of music + motion
Minimalism: When Less is Truly More
Sweden: Like a breath of fresh forest air
Exhibition: Spotlight on a reclusive rebel
Pick of the Month

Specifications:

102 pages
6 varying paper stocks
4C process + silver, spot UV
99 minutes DVD Video included


The Magic of MV

Alternative Music / Quirky Video

Ever since Michael Jackson's Thriller thrilled the world, the music video has been our preferred way of enjoying music with visuals. Long gone are the days when groups simply stood and mimed amid a miscellany of mood scenery. The MV has become a playground for promising young directors to cut their teeth on mini-movies. And many have indeed gone on to greater things. But the discipline of that three-to-five minutes storyline still acts a bit like the old 78rpm formula did for musicians of the past removing any room for padding and forcing the makers to be at their most creative, saying as much as they can in a limited time-frame. It is a good habit to get into. But how and why do today's generation of MV-makers do it? We open the doors into the minds of some of the best in the business.

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


When Less is Truly More

Classic example of "less is more"

Squeezing as many elements as possible into a design or artwork doesn't always make them more interesting. Many would argue that too much detail can become overwhelming and detract from the viewers focus. Hence, minimalist design wherein all the superfluous components have been stripped away, leaving only the essentials.

But minimalism is a lot more than just clean, simple, functional, using only a two-colour palette and a basic grid. Clients, and sometimes viewers, too, have a tendency to under-rate the amount of work that goes into a minimalist piece, being unaware of the many hours it often takes to decide what to put in and what to leave out for maximum impact. Here, 11 top exponents of the style tell you how it is done.

Featuring:

Toby Edwards | Exergian | Recovering Lazyholic | Ty Lettau | Almost Modern | Jamie Mitchell | Jason Munn | Simon C Page | Andy Penny | Sawdust | ZMIK

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Creative Country: Sweden

Like a breath of fresh forest air

Sweden has always been famous for its unfussy, functional design style, especially when it comes to furniture and architecture. But do the same strict rules that so captivated the world half a century ago still apply? Or has the instant interactivity of the Internet stripped Swedish designers of their national identity? We think you'll be surprised by the answers arrived at by our 13 featured artists. And delighted by the examples of their work.

Featuring:

Anneli Olander | Bergen | BVD | Chevychase | Dalston | Dancemade | Daniel Carlsten | Diftype | Erik Wahlstrom | Oskar Kron | Patrik Lindell | RBG6 | Slobodan Zivic

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Exhibition

Spotlight on a reclusive rebel

With his subversive revolt against power-dressing, Belgian designer Martin Margiela became one of the most influential fashion designers of the last 20 years. As a tribute to his two decades of breaking moulds, Somerset House has taken Maison Martin Margiela "20" The Exhibition and reconfigured it to fit the London space, following successful showings at Antwerp's MoMu and the Haus der Kunst in Munich. We have an exclusive interview with this famously self-effacing man, who explains the thinking behind his controversial clothing lines.

Featuring:

Maison Martin Margiela

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

Islands and Rivers – Polarity Lab (Art Event Promo) (2:31)

Islands and Rivers – Polarity Lab (Art Event Promo) (2:31)

Commission from ART LOVERS for their new venture Polarity Lab explore ideas of masculinity and femininity

NERDO Creative Studio – CIELO: MotoGP™ Opening (00:23)

NERDO Creative Studio – CIELO: MotoGP™ Opening (00:23)

Cel animation for 2014 Motorcycle Racing World Championship

Claesson Koivisto Rune Architects – Mårten Claesson, Eero Koivisto, Ola Rune – Stockholm, Sweden

Claesson Koivisto Rune Architects – Mårten Claesson, Eero Koivisto, Ola Rune – Stockholm, Sweden

If you like to have some stylish patterns on your floor or wall, Claesson Koivisto Rune would be the name you should keep in mind. It is a Swedish architectural partnership, founded in Stockholm, by Mårten Claesson, Eero Koivisto and Ola Rune.

Robert Seidel – Berlin, Germany

Robert Seidel – Berlin, Germany

You could sit on your favourite couch and still be able to view Robert Seidel’s latest exhibition – Magnitude, because this is an online exhibition. Robert is famous for his experimental film, video installation and environmental projects. This exhibition feature a new series of work produced during his residency with Epicenter Projects in June, 2015.

Asep Setiadi – Promote Your Events (1:10)

Asep Setiadi – Promote Your Events (1:10)

Promote your music event, club, party, DJ, fashion, festival... No third-party plugins needed!

Lucas Depolo Machado – São Paulo, Brazil

Lucas Depolo Machado – São Paulo, Brazil

"It is essential to experiment with printing processes ‒ and even create new ones, with different and unexpected materials. Try to use something cheap that nobody would ever think of. That can overcame any limitation and even inspire new ideas."

Glassfin – Malaysia Coca-Cola Collectors Fair 2015 (1:45)

Glassfin – Malaysia Coca-Cola Collectors Fair 2015 (1:45)

Promo video for Malaysia 5th Annual Coca-Cola Collectors Fair, May 2015

IDRO51 – Flavio Melchiorre – Parallel Universes (1:28)

IDRO51 – Flavio Melchiorre – Parallel Universes (1:28)

A new artwork series created by IDRO51 inspired by the Quantum theory!

Steffen Knoell – Stuttgart, Germany

Steffen Knoell – Stuttgart, Germany

Most fascinating about Steffen Knoell’s works is that it can be seen even if only a very few elements are used. Otherwise it could end up as a very overwhelmed layout.

Latin American Design Festival — LADFEST 2016 – Lima, Peru

Latin American Design Festival — LADFEST 2016 – Lima, Peru

LADFEST 2016 consists of one day of workshops and two days of conferences celebrating graphic design and visual communication with the aim of inspiring, educating and promoting Latin American Design. LADFEST is the key to spreading graphic design and visual arts culture in the continent and supporting the design scene, creating a community space for over 700 professionals, students and enthusiasts while providing new ideas and promoting the highest standards for the field. It's the one and only Latin American Design festival held in Lima, Peru.