IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More

Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..


Contents:

The Magic of MV: The mad, mad world of music + motion
Minimalism: When Less is Truly More
Sweden: Like a breath of fresh forest air
Exhibition: Spotlight on a reclusive rebel
Pick of the Month

Specifications:

102 pages
6 varying paper stocks
4C process + silver, spot UV
99 minutes DVD Video included


The Magic of MV

Alternative Music / Quirky Video

Ever since Michael Jackson's Thriller thrilled the world, the music video has been our preferred way of enjoying music with visuals. Long gone are the days when groups simply stood and mimed amid a miscellany of mood scenery. The MV has become a playground for promising young directors to cut their teeth on mini-movies. And many have indeed gone on to greater things. But the discipline of that three-to-five minutes storyline still acts a bit like the old 78rpm formula did for musicians of the past removing any room for padding and forcing the makers to be at their most creative, saying as much as they can in a limited time-frame. It is a good habit to get into. But how and why do today's generation of MV-makers do it? We open the doors into the minds of some of the best in the business.

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


When Less is Truly More

Classic example of "less is more"

Squeezing as many elements as possible into a design or artwork doesn't always make them more interesting. Many would argue that too much detail can become overwhelming and detract from the viewers focus. Hence, minimalist design wherein all the superfluous components have been stripped away, leaving only the essentials.

But minimalism is a lot more than just clean, simple, functional, using only a two-colour palette and a basic grid. Clients, and sometimes viewers, too, have a tendency to under-rate the amount of work that goes into a minimalist piece, being unaware of the many hours it often takes to decide what to put in and what to leave out for maximum impact. Here, 11 top exponents of the style tell you how it is done.

Featuring:

Toby Edwards | Exergian | Recovering Lazyholic | Ty Lettau | Almost Modern | Jamie Mitchell | Jason Munn | Simon C Page | Andy Penny | Sawdust | ZMIK

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Creative Country: Sweden

Like a breath of fresh forest air

Sweden has always been famous for its unfussy, functional design style, especially when it comes to furniture and architecture. But do the same strict rules that so captivated the world half a century ago still apply? Or has the instant interactivity of the Internet stripped Swedish designers of their national identity? We think you'll be surprised by the answers arrived at by our 13 featured artists. And delighted by the examples of their work.

Featuring:

Anneli Olander | Bergen | BVD | Chevychase | Dalston | Dancemade | Daniel Carlsten | Diftype | Erik Wahlstrom | Oskar Kron | Patrik Lindell | RBG6 | Slobodan Zivic

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Exhibition

Spotlight on a reclusive rebel

With his subversive revolt against power-dressing, Belgian designer Martin Margiela became one of the most influential fashion designers of the last 20 years. As a tribute to his two decades of breaking moulds, Somerset House has taken Maison Martin Margiela "20" The Exhibition and reconfigured it to fit the London space, following successful showings at Antwerp's MoMu and the Haus der Kunst in Munich. We have an exclusive interview with this famously self-effacing man, who explains the thinking behind his controversial clothing lines.

Featuring:

Maison Martin Margiela

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

Kevin Harald Campean – Budapest, Hungary

Kevin Harald Campean – Budapest, Hungary

In my opinion, a good package design is timeless and functional.

Cat Stevens – Photographer – London, UK

Cat Stevens – Photographer – London, UK

Cat Stevens is a photographer based in London, UK. Her works have been widely exhibited in shows such as: ’Uncertain States’ Bank Gallery and ’Wrap Your Troubles In Dreams’, Claire de Rouen, Exit Gallery. From editorial to fashion photography, Cat has shoot for British Vogue, ELLE, EMI, Helmut Lang, Nylon, Rolling Stone, The Guardian, The Plant Journal, Uncut, Warp just to name a few.

Ploomers – Crunch (0:49)

Ploomers – Crunch (0:49)

Exclusive video for IdN

Monica Sutrisna – Artist/Designer – Melbourne, Australia

Monica Sutrisna – Artist/Designer – Melbourne, Australia

Monica "Mon Mon" Sutrisna is a "designer with an artists' mindset", based in Melbourne, Australia. Her style is fixed on creating monochromatic portraits contrasted by an intense color palette and unusual pattern designs. "Design from my perspective is about moving forward and an opportunity to create something everlasting for yourself and for the world to see."

SCAD Hong Kong presents: Andri Tambunan for a discussion about his work as a photojournalist – Hong Kong

SCAD Hong Kong presents: Andri Tambunan for a discussion about his work as a photojournalist – Hong Kong

Andri Tambunan is an Indonesia-based photographer specializing in reportage, portraiture and travel photography. His work has been selected to the permanent photography collection of the Library of Congress and featured in The New York Times. Tambunan will explore his use of photojournalism as a way of enacting social change.

First edition FORMOSA ART SHOW: 15-17 May 2015 at Humble House Taipei – Taipei, Taiwan

First edition FORMOSA ART SHOW: 15-17 May 2015 at Humble House Taipei – Taipei, Taiwan

"Classic and Focus" with the quintessence of modern and contemporary art in works of diverse media, will be constituted by distinguished galleries around the globe; "Up and Coming" focuses on artists under 40 years old with high potential in artistic experiments to discover the future art trends; "Limited and Unlimited "concentrating on Photography, print, sculpture and video art of limited editions to further explore the unlimited possibilities of the works, and renew the current trend of art collection!

Studio Otwarte – Cracow, Poland

Studio Otwarte – Cracow, Poland

"Actually, at Studio Otwarte we are not packaging experts, rather graphic designers specialising in branding. However, packaging is a part of graphic design, thus the same rules can be applied."

Marcin Owczarek – Don Quixote – Belgium

Marcin Owczarek – Don Quixote – Belgium

Marcin Owczarek latest project ”Paradise Lost” is series of photographs which links the idea of the degradation of the first humans with the degeneration of humanity through the centuries up to the present day. Marcin studied photography at The College of Photography in Wroclaw, graduating with an honorable mention for his 'Brave New World'. He uses photography and collage to create surreal images that are thematically focused on identity, dreams, new technologies, bio-science, the unconscious, morals, social situations, behaviours, habits, rituals, biological changes, depression in urban environments, overpopulation - which have significant impact on human life.

Aqua Gallery presents: Design is Dead, Aqua is Life – New York, USA

Aqua Gallery presents: Design is Dead, Aqua is Life – New York, USA

Aqua Creations, artisans of light, proudly announce the opening of a permanent New York gallery! AQUA GALLERY will also show limited edition photographic prints by Albi Serfaty, designer and founder of Aqua Creations. Along with his printed photos of nature at its most raw and pure, Serfaty will introduce his latest installation “Live and Let Dye”, lights that are digitally printed on delicate Tussar silk then applied to lighting. The tension between the precisely opposed component parts creates an effect that is otherworldly. A must see.

Yurko Gutsulyak – Kyiv, Ukraine

Yurko Gutsulyak – Kyiv, Ukraine

"Packaging design is a kind of game. It has its rules, but it allows for the freedom of improvisation. And the result of a ‘good game’ is that all the participants (clients, designers and customers) are winners."