IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More
IdN v17n6: Minimalism Issue – When Less is Truly More

Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..


Contents:

The Magic of MV: The mad, mad world of music + motion
Minimalism: When Less is Truly More
Sweden: Like a breath of fresh forest air
Exhibition: Spotlight on a reclusive rebel
Pick of the Month

Specifications:

102 pages
6 varying paper stocks
4C process + silver, spot UV
99 minutes DVD Video included


The Magic of MV

Alternative Music / Quirky Video

Ever since Michael Jackson's Thriller thrilled the world, the music video has been our preferred way of enjoying music with visuals. Long gone are the days when groups simply stood and mimed amid a miscellany of mood scenery. The MV has become a playground for promising young directors to cut their teeth on mini-movies. And many have indeed gone on to greater things. But the discipline of that three-to-five minutes storyline still acts a bit like the old 78rpm formula did for musicians of the past removing any room for padding and forcing the makers to be at their most creative, saying as much as they can in a limited time-frame. It is a good habit to get into. But how and why do today's generation of MV-makers do it? We open the doors into the minds of some of the best in the business.

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


When Less is Truly More

Classic example of "less is more"

Squeezing as many elements as possible into a design or artwork doesn't always make them more interesting. Many would argue that too much detail can become overwhelming and detract from the viewers focus. Hence, minimalist design wherein all the superfluous components have been stripped away, leaving only the essentials.

But minimalism is a lot more than just clean, simple, functional, using only a two-colour palette and a basic grid. Clients, and sometimes viewers, too, have a tendency to under-rate the amount of work that goes into a minimalist piece, being unaware of the many hours it often takes to decide what to put in and what to leave out for maximum impact. Here, 11 top exponents of the style tell you how it is done.

Featuring:

Toby Edwards | Exergian | Recovering Lazyholic | Ty Lettau | Almost Modern | Jamie Mitchell | Jason Munn | Simon C Page | Andy Penny | Sawdust | ZMIK

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Creative Country: Sweden

Like a breath of fresh forest air

Sweden has always been famous for its unfussy, functional design style, especially when it comes to furniture and architecture. But do the same strict rules that so captivated the world half a century ago still apply? Or has the instant interactivity of the Internet stripped Swedish designers of their national identity? We think you'll be surprised by the answers arrived at by our 13 featured artists. And delighted by the examples of their work.

Featuring:

Anneli Olander | Bergen | BVD | Chevychase | Dalston | Dancemade | Daniel Carlsten | Diftype | Erik Wahlstrom | Oskar Kron | Patrik Lindell | RBG6 | Slobodan Zivic

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue


Exhibition

Spotlight on a reclusive rebel

With his subversive revolt against power-dressing, Belgian designer Martin Margiela became one of the most influential fashion designers of the last 20 years. As a tribute to his two decades of breaking moulds, Somerset House has taken Maison Martin Margiela "20" The Exhibition and reconfigured it to fit the London space, following successful showings at Antwerp's MoMu and the Haus der Kunst in Munich. We have an exclusive interview with this famously self-effacing man, who explains the thinking behind his controversial clothing lines.

Featuring:

Maison Martin Margiela

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

IdN v17n6: Minimalism Issue

Benoit Challand – 3D artist and CGI Illustrations – Paris, France

Benoit Challand – 3D artist and CGI Illustrations – Paris, France

Benoit Challand is a creative image maker focused on digital art, 3D illustration and typography. His work encompasses a large range of 3D field creation, design, CGI retouch and art direction. After several years working in web and animation, he devoted himself entirely to still image today, to satisfy his taste for detail and composition. Search ideas, be in a creative and dynamic sphere, still lean is what he loves. It’s his work environment. He find his inspiration in everything that surrounds him, especially in design and architecture.

Threaded Magazine Ed.18 – The Curiosity Issue – Auckland, New Zealand

Threaded Magazine Ed.18 – The Curiosity Issue – Auckland, New Zealand

Threaded magazine is a publication that is all about people as designers and designers as people exploring who they are and what drives them to do their work.

Project Emotional by EURODANCE Studio – Berlin, Germany

Project Emotional by EURODANCE Studio – Berlin, Germany

Icon, Smiley, Sticon have becomed quickly a full part language. But often they keep the same design, cute and colorfull. The aim of the Project Emotional is to create a series of emoticon minimal and fancy. Each Icon correspond to a feeling or a notion. But the interpretation is more free. Symbol or hackneyed clichés were avoided. In the end, about 100 icons: a tired cat, a smiling dog, a collection of has-been T-shirts... and many more!

Roger – TV Land Summer Rebrand 2015 (1:18)

Roger – TV Land Summer Rebrand 2015 (1:18)

Creative production studio Roger recently partnered with TV Land on a comprehensive rebrand including a new logo and on-air look.

Pavel Paratov – ALQUIMIA Animated Type (1:05)

Pavel Paratov – ALQUIMIA Animated Type (1:05)

Animated Type. Follow the style of Pavel Paratov previous video — Respublica Bookstore Reel

Odd Matter Studio – Els Woldhek, Georgi Manassiev – Floter – Amsterdam, The Netherlands

Odd Matter Studio – Els Woldhek, Georgi Manassiev – Floter – Amsterdam, The Netherlands

Inspired by the use of cork in fishing floats. A very old an common use for the incredibly light and natural cork material.

Tien-Min Liao – Sugar of the day (1:50)

Tien-Min Liao – Sugar of the day (1:50)

Self-initiated project.

Cooee – Leon Dijkstra. – Amsterdam, Netherlands

Cooee – Leon Dijkstra. – Amsterdam, Netherlands

Cooee is an Amsterdam-based studio founded in 2010 and run by Leon Dijkstra. It specialises in visual communication with a strong focus on publication design and visual identities.

Pierre Kiandjan – Graphic Designer – Paris, France

Pierre Kiandjan – Graphic Designer – Paris, France

Pierre Kiandjan is a 28-year-old self-taught graphic designer from Paris, France. He studied broadcast technology and management sciences, and have worked for four years as a broadcast producer in a French national public radio network. Pierre draws inspiration from music album artworks, optic art, and Mœbius comics. Through colours, he creates illusion of motion, space, or temperature. The challenges are gathering simple shapes within complicated blendings. Pierre often uses cross shadow and light effects with eclectic shades and patterns – in attempt to shake things up a little in the realm of optic art.

108 Stories of Social Innovation in 10DAYFEST – Hong Kong

108 Stories of Social Innovation in 10DAYFEST – Hong Kong

The Jockey Club Design Institute for Social Innovation (J.C.DISI) of The Hong Kong Polytechnic University (PolyU) will organize its third 10DAYFEST from 25 September to 4 October with over 20 events under the theme of "Design and Society". All events are free to public. This year 108 change-makers are invited to showcase their socially innovative projects, stories and backgrounds, which are meant to inspire positive changes for Hong Kong.