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Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!


Contents:

Motion Gallery: High-End TVC
Invitation Design: RSVP
Creative City: Hong Kong
Pick of the Month

Specifications:

104 pages
6 varying paper stocks
4C process + spot UV + vanish
106 minutes DVD Video included


Invitation Design

You are cordially invited... to enjoy yourself

Whether or not you believe in Andy Warhol's well-known theory that each of us will enjoy 15 minutes of fame during our lifetime, you will certainly experience occasions when you are the centre of attention, albeit only from friends and family. Your wedding, birthdays, celebration parties… these are the kind of events at which the spotlight is liable to be turned on you. But if you've pushed the boat out in a bid to make it really memorable, and hired a designer to take care of the invitations and printed collateral, then some of the responsibility to help you fulfill your dreams rests with them.

An enormous burden, you might think, to be accountable for the success, at least in part, of such an intimate and personal phenomenon. But for most designers, that is precisely the appeal of this kind of work — the opportunity it affords to really get to know someone in a way that one rarely can with a straightforward business client.

Featuring:

Accent Creative | Benjamin Della Rosa | Bird and Banner | Erin Jang | Ian Collins | Ice Cream Social | Imar Krige | Kelli Anderson | Kymera | LSDK | MusaWorkLab | Papermade Design | Perky Bros | Rory Sutherland | Sarah Thorne | Smokeproof Press | Studio on Fire | The Hungry Workshop | Three Steps Ahead | Toben | Tom Froese

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Motion Gallery: High-End TVC

TLC is key to a good TVC

The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.

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Creative City: Hong Kong

Learning to live with some harsh realities

According to recently announced government policy, Hong Kong wants to become the "Capital of Creativity" in Asia, but local practitioners are skeptical about the chances of this happening. They cite a lack of basic educational facilities and the age-old complaint that the market is more interested in cutting cost corners than commissioning the highest-quality work as factors militating against the territory ever being able to challenge the design might of Japan or Korea. On the plus side, opportunities offered by the fast-developing scene in mainland China have widened their scope — and the constraints under which they have to struggle continue to concentrate creative minds.

Featuring:

Ivan Yu | John Woo | Ken Lo | Kila Cheung | Kitmen Keung | Overload Dance | Pill and Pillow | TGIF | Wudai Shiguo | Codesign | Earl Wan

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Regulars: POTM

Pick of the Month

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BONNSU – Adam Bonnier, Ai Su Bonnier – Taipei, Taiwan

BONNSU – Adam Bonnier, Ai Su Bonnier – Taipei, Taiwan

BONNSU strive to give objects more personality and meaning, often incorporating themes of cultural overlapping and sustainable development methods.

Pepper & Cinnamon – Benjamin Koh Ju Ren – Singapore

Pepper & Cinnamon – Benjamin Koh Ju Ren – Singapore

Koh is a firm believer in the intrinsic capacity of humans to be emphatically and emotionally engaged with great design solutions and thinks that even the simplest of gestures should touch us in a very human way.

Kevin Harald Campean – Budapest, Hungary

Kevin Harald Campean – Budapest, Hungary

In my opinion, a good package design is timeless and functional.

Cat Stevens – Photographer – London, UK

Cat Stevens – Photographer – London, UK

Cat Stevens is a photographer based in London, UK. Her works have been widely exhibited in shows such as: ’Uncertain States’ Bank Gallery and ’Wrap Your Troubles In Dreams’, Claire de Rouen, Exit Gallery. From editorial to fashion photography, Cat has shoot for British Vogue, ELLE, EMI, Helmut Lang, Nylon, Rolling Stone, The Guardian, The Plant Journal, Uncut, Warp just to name a few.

Ploomers – Crunch (0:49)

Ploomers – Crunch (0:49)

Exclusive video for IdN

Monica Sutrisna – Artist/Designer – Melbourne, Australia

Monica Sutrisna – Artist/Designer – Melbourne, Australia

Monica "Mon Mon" Sutrisna is a "designer with an artists' mindset", based in Melbourne, Australia. Her style is fixed on creating monochromatic portraits contrasted by an intense color palette and unusual pattern designs. "Design from my perspective is about moving forward and an opportunity to create something everlasting for yourself and for the world to see."

SCAD Hong Kong presents: Andri Tambunan for a discussion about his work as a photojournalist – Hong Kong

SCAD Hong Kong presents: Andri Tambunan for a discussion about his work as a photojournalist – Hong Kong

Andri Tambunan is an Indonesia-based photographer specializing in reportage, portraiture and travel photography. His work has been selected to the permanent photography collection of the Library of Congress and featured in The New York Times. Tambunan will explore his use of photojournalism as a way of enacting social change.

First edition FORMOSA ART SHOW: 15-17 May 2015 at Humble House Taipei – Taipei, Taiwan

First edition FORMOSA ART SHOW: 15-17 May 2015 at Humble House Taipei – Taipei, Taiwan

"Classic and Focus" with the quintessence of modern and contemporary art in works of diverse media, will be constituted by distinguished galleries around the globe; "Up and Coming" focuses on artists under 40 years old with high potential in artistic experiments to discover the future art trends; "Limited and Unlimited "concentrating on Photography, print, sculpture and video art of limited editions to further explore the unlimited possibilities of the works, and renew the current trend of art collection!

Studio Otwarte – Cracow, Poland

Studio Otwarte – Cracow, Poland

"Actually, at Studio Otwarte we are not packaging experts, rather graphic designers specialising in branding. However, packaging is a part of graphic design, thus the same rules can be applied."

Marcin Owczarek – Don Quixote – Belgium

Marcin Owczarek – Don Quixote – Belgium

Marcin Owczarek latest project ”Paradise Lost” is series of photographs which links the idea of the degradation of the first humans with the degeneration of humanity through the centuries up to the present day. Marcin studied photography at The College of Photography in Wroclaw, graduating with an honorable mention for his 'Brave New World'. He uses photography and collage to create surreal images that are thematically focused on identity, dreams, new technologies, bio-science, the unconscious, morals, social situations, behaviours, habits, rituals, biological changes, depression in urban environments, overpopulation - which have significant impact on human life.