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Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!


Contents:

Motion Gallery: High-End TVC
Invitation Design: RSVP
Creative City: Hong Kong
Pick of the Month

Specifications:

104 pages
6 varying paper stocks
4C process + spot UV + vanish
106 minutes DVD Video included


Invitation Design

You are cordially invited... to enjoy yourself

Whether or not you believe in Andy Warhol's well-known theory that each of us will enjoy 15 minutes of fame during our lifetime, you will certainly experience occasions when you are the centre of attention, albeit only from friends and family. Your wedding, birthdays, celebration parties… these are the kind of events at which the spotlight is liable to be turned on you. But if you've pushed the boat out in a bid to make it really memorable, and hired a designer to take care of the invitations and printed collateral, then some of the responsibility to help you fulfill your dreams rests with them.

An enormous burden, you might think, to be accountable for the success, at least in part, of such an intimate and personal phenomenon. But for most designers, that is precisely the appeal of this kind of work — the opportunity it affords to really get to know someone in a way that one rarely can with a straightforward business client.

Featuring:

Accent Creative | Benjamin Della Rosa | Bird and Banner | Erin Jang | Ian Collins | Ice Cream Social | Imar Krige | Kelli Anderson | Kymera | LSDK | MusaWorkLab | Papermade Design | Perky Bros | Rory Sutherland | Sarah Thorne | Smokeproof Press | Studio on Fire | The Hungry Workshop | Three Steps Ahead | Toben | Tom Froese

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Motion Gallery: High-End TVC

TLC is key to a good TVC

The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.

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Creative City: Hong Kong

Learning to live with some harsh realities

According to recently announced government policy, Hong Kong wants to become the "Capital of Creativity" in Asia, but local practitioners are skeptical about the chances of this happening. They cite a lack of basic educational facilities and the age-old complaint that the market is more interested in cutting cost corners than commissioning the highest-quality work as factors militating against the territory ever being able to challenge the design might of Japan or Korea. On the plus side, opportunities offered by the fast-developing scene in mainland China have widened their scope — and the constraints under which they have to struggle continue to concentrate creative minds.

Featuring:

Ivan Yu | John Woo | Ken Lo | Kila Cheung | Kitmen Keung | Overload Dance | Pill and Pillow | TGIF | Wudai Shiguo | Codesign | Earl Wan

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Regulars: POTM

Pick of the Month

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.M Contemporary presents 'No Place Like Home' – Sydney, Australia

.M Contemporary presents 'No Place Like Home' – Sydney, Australia

'No Place Like Home' seeks to celebrate the artistic practices of Australia’s emerging and established contemporary artists alongside their international contemporaries in order to highlight the universal theme of connection or disconnection to place. The main focus of the exhibition will deal with the cultural and historical relationships forged within the aesthetic experiences of these artists.

A Sequence of Operations – New Window × Rogier Arents – Breda, Netherlands

A Sequence of Operations – New Window × Rogier Arents – Breda, Netherlands

New Window is a platform that gives an insight into the making process of art and design. Designer Rogier Arents’ contribution to ‘One Window #1’ is a series of prints entitled ‘A Sequence of Operations’. His aim is to apply the principles of the digital algorithm onto the analogue screen printing technique, resulting in a series of fifty unique silk screen prints inspired by the use of colour halftoning in screen printing and computer generated images.

Brandon Wall – Sevenly Animation (1:36)

Brandon Wall – Sevenly Animation (1:36)

Animation by Brandon Wall

'Walking Through Clear Water in a Pool Painted Black' by Nemanja Jehlicka – Belgrade, Serbia

'Walking Through Clear Water in a Pool Painted Black' by Nemanja Jehlicka – Belgrade, Serbia

Walking Through Clear Water in a Pool Painted Black is Nemanja Jehlicka’s first solo exhibition. The exhibition showcases a number of works documenting the work-in-progress nature of any project. The idea was to give a physical embodiment to the different stages of creative thinking and execution, ranging from midway-through-process graphic ruminations to ideas rejected by clients, which are oftentimes more interesting than the final output / approved solution.

KOMET presents Soirée Graphique #8 – Berne, Switzerland

KOMET presents Soirée Graphique #8 – Berne, Switzerland

Soirée Graphique founded by KOMET is a platform for creatives from a variety of fields, such as graphic design, visual arts, and photography. It fosters visual design, inspires new art and reflects the latest trends in contemporary graphic design. The concept of Soirée graphique lets two worlds meet: On one side, we have the original graphic design poster; on the other side, we have the reinterpretation of the photographers and visual artists. Each artwork is created specifically for the event and gets published as a limited edition print.

Meet My Project – 'Are You Talking to Me?' – Paris, France

Meet My Project – 'Are You Talking to Me?' – Paris, France

The mission of Meet My Project is to promote design and contemporary creativity and unite the various actors of the design world supporting this process – designers, publishers, manufacturers and distributors. Meet My Project aims as well to increase appreciation for design across the society by highlighting the values delivered through design and by making design accessible and understandable to the large public.

Sex, Drugs & Helvetica 2015 – Melbourne/Brisbane

Sex, Drugs & Helvetica 2015 – Melbourne/Brisbane

Sex, Drugs & Helvetica is an event like no other. Described as “industry espionage” and “work experience at six studios in one day”, it’s an exclusive look at the highs, the hurdles and the learning curves behind six different projects. It’s insightful presentations. It’s unparalleled interviews. It's an opportunity to not only be surrounded with other like-minded creatives, but to meet and talk with six Australian and internationally renowned designers.

Thobias Studio – Thibault Priou, Jonas Obadia – Paris, France

Thobias Studio – Thibault Priou, Jonas Obadia – Paris, France

"French design is forever evolving and asking questions and creating ideas that I do not see happening as often in other big cities around the world. I think this plays a great role in why it continues diversifying and re-examining itself, which makes it unique."

Cauboyz – Teaser - Plastic letters (0:29)

Cauboyz – Teaser - Plastic letters (0:29)

Teaser – French cinema halls "Les Amants Parallèles" LP by Vincent Delerm. Stop-motion with plastic letters on colored papers.

LeOsler Font by Antipixel – Buenos Aires, Argentina

LeOsler Font by Antipixel – Buenos Aires, Argentina

Antipixel is a graphic design studio run by Julia Martínez Diana, based in Buenos Aires, with main focus on display handwritten fonts, branding & web design. It has recently released LeOsler – a decorative, fun, handwritten font which will bring a personal look to your work. This font includes the Latin, Greek and Cyrillic alphabets, and can be used in a wide range of languages, including English, Spanish, Italian, French, German, Polish, Czech, Vietnamese, Russian, Greek, among many others.