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Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!


Contents:

Motion Gallery: High-End TVC
Invitation Design: RSVP
Creative City: Hong Kong
Pick of the Month

Specifications:

104 pages
6 varying paper stocks
4C process + spot UV + vanish
106 minutes DVD Video included


Invitation Design

You are cordially invited... to enjoy yourself

Whether or not you believe in Andy Warhol's well-known theory that each of us will enjoy 15 minutes of fame during our lifetime, you will certainly experience occasions when you are the centre of attention, albeit only from friends and family. Your wedding, birthdays, celebration parties… these are the kind of events at which the spotlight is liable to be turned on you. But if you've pushed the boat out in a bid to make it really memorable, and hired a designer to take care of the invitations and printed collateral, then some of the responsibility to help you fulfill your dreams rests with them.

An enormous burden, you might think, to be accountable for the success, at least in part, of such an intimate and personal phenomenon. But for most designers, that is precisely the appeal of this kind of work — the opportunity it affords to really get to know someone in a way that one rarely can with a straightforward business client.

Featuring:

Accent Creative | Benjamin Della Rosa | Bird and Banner | Erin Jang | Ian Collins | Ice Cream Social | Imar Krige | Kelli Anderson | Kymera | LSDK | MusaWorkLab | Papermade Design | Perky Bros | Rory Sutherland | Sarah Thorne | Smokeproof Press | Studio on Fire | The Hungry Workshop | Three Steps Ahead | Toben | Tom Froese

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Motion Gallery: High-End TVC

TLC is key to a good TVC

The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.

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Creative City: Hong Kong

Learning to live with some harsh realities

According to recently announced government policy, Hong Kong wants to become the "Capital of Creativity" in Asia, but local practitioners are skeptical about the chances of this happening. They cite a lack of basic educational facilities and the age-old complaint that the market is more interested in cutting cost corners than commissioning the highest-quality work as factors militating against the territory ever being able to challenge the design might of Japan or Korea. On the plus side, opportunities offered by the fast-developing scene in mainland China have widened their scope — and the constraints under which they have to struggle continue to concentrate creative minds.

Featuring:

Ivan Yu | John Woo | Ken Lo | Kila Cheung | Kitmen Keung | Overload Dance | Pill and Pillow | TGIF | Wudai Shiguo | Codesign | Earl Wan

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Regulars: POTM

Pick of the Month

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Samuel Vanhoegaerden Gallery presents 'Studio Job – The Banana Show' – Belgium

Samuel Vanhoegaerden Gallery presents 'Studio Job – The Banana Show' – Belgium

Samuel Vanhoegaerden Gallery presents The Banana Show – Studio Job's solo exhibition "Drawings and Objects" – A book presentation of 'Desegnajoj' – Launch of Range Rover Evoque by Studio Job. Opening on Friday, 7 AUG, 4pm. Exhibition runs until 27 SEP, 2015.

Travis Hopkins – BUCK 65 "Superstars Don't Love" (1:28)

Travis Hopkins – BUCK 65 "Superstars Don't Love" (1:28)

MTV made for The Legendary Buck 65.

Elliot Schultz – Embroidered Zoetrope (2:10)

Elliot Schultz – Embroidered Zoetrope (2:10)

Interactive installation which encourages people to watch and engage with animation physically

Beto Shibata – Graphic Artist and Designer – São Paulo, Brazil

Beto Shibata – Graphic Artist and Designer – São Paulo, Brazil

Beto Shibata is a Graphic Artist and Designer from São Paulo, Brazil. He has worked an Promo and Graphics Manager of MTV Brasil, Art Director of MTV Magazine, Art Editor of TRIP Magazine and recently was a Creative Director at F/Nazca Saatchi & Saatchi. Published illustrations in Theme Magazine (USA), Peel Magazine (USA), Rojo Magazine (Spain) and Gudberg Magazine (Germany). He was selected to be in the 2009 edition of the japanese e-magazine Shift’s calendar and participated in the collective exhibition 100 Postcards From World New Creators - Sunshine Studio (Japan) and Synth Eastwood (Ireland).

Eddy Bogaert – Mixed Media Painter – New York, USA

Eddy Bogaert – Mixed Media Painter – New York, USA

Eddy Bogaert is a mixed media painter who draws inspiration from nightlife, lust, desire, and pop- culture. His paintings are interactive and have discreet subliminal messages, which can only be seen under certain lighting conditions. Eddy’s unique approach and visual aesthetic have led him to be compared to abstract expressionst Jackson Pollock as well as contemporary artists such as Mr. Brainwash, Sam Francis, and Prince Lauder, yet his style is unique and enlivening.

Specimen Editions – Paris / Los Angeles

Specimen Editions – Paris / Los Angeles

Specimen emphasises the meeting of a new generation of designers, gallery owners, and collectors.

Animal Logic – 360-degree Data Arena (4:11)

Animal Logic – 360-degree Data Arena (4:11)

Collaboration with UTS to push the boundaries of digital storytelling to new limits.

FTAV – A Big Data Visualisation Project by Sebastian Sadowski in collaboration with the Bertelsmann Foundation – Berlin, Germany

FTAV – A Big Data Visualisation Project by Sebastian Sadowski in collaboration with the Bertelsmann Foundation – Berlin, Germany

FTAV is (ftavis.com) is a tool to make the complexity of the world’s trade agreements visible, accessible and understandable. The project visualizes for the first time 789 trade agreements from 205 countries over the last 66 years and provides how deep the agreements are. FTAV has already been nominated for the German Design Award 2016!

SZ Chapel MMXV by Saul Zanolari – Bern, Switzerland

SZ Chapel MMXV by Saul Zanolari – Bern, Switzerland

SZ Chapel MMXV, measuring 36x12 meters, is a digital fresco made by Saul Zanolari. It's on scale 1:1 with the Michelangelo's Sistine Chapel. It has been more than one year that Saul Zanolari has been working on a new vision of the Sistine Chapel using Michelangelo as inspiration. A work which intricately focuses on every minute detail even those which many would describe as insignificant.

SND – A clothing brand created by Sneed – New York City, USA

SND – A clothing brand created by Sneed – New York City, USA

SND is a clothing brand created by Sneed – a stylist and costume designer. Tired of all the same boring silhouettes being offered, Sneed is dedicated to bring the details of the runway to the streets; adding a little more flair to one’s wardrobe. To what was started off as a menswear line – it has slowly progressed to unisex brand due to the demand by females. Offering a loose boxy fit with fun details, this brand can satisfy both genders. SND embodies life, love, music, pride, and philosophy. SND is not only a brand but a revolution for the street wear culture.