IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
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Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!


Contents:

Motion Gallery: High-End TVC
Invitation Design: RSVP
Creative City: Hong Kong
Pick of the Month

Specifications:

104 pages
6 varying paper stocks
4C process + spot UV + vanish
106 minutes DVD Video included


Invitation Design

You are cordially invited... to enjoy yourself

Whether or not you believe in Andy Warhol's well-known theory that each of us will enjoy 15 minutes of fame during our lifetime, you will certainly experience occasions when you are the centre of attention, albeit only from friends and family. Your wedding, birthdays, celebration parties… these are the kind of events at which the spotlight is liable to be turned on you. But if you've pushed the boat out in a bid to make it really memorable, and hired a designer to take care of the invitations and printed collateral, then some of the responsibility to help you fulfill your dreams rests with them.

An enormous burden, you might think, to be accountable for the success, at least in part, of such an intimate and personal phenomenon. But for most designers, that is precisely the appeal of this kind of work — the opportunity it affords to really get to know someone in a way that one rarely can with a straightforward business client.

Featuring:

Accent Creative | Benjamin Della Rosa | Bird and Banner | Erin Jang | Ian Collins | Ice Cream Social | Imar Krige | Kelli Anderson | Kymera | LSDK | MusaWorkLab | Papermade Design | Perky Bros | Rory Sutherland | Sarah Thorne | Smokeproof Press | Studio on Fire | The Hungry Workshop | Three Steps Ahead | Toben | Tom Froese

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Motion Gallery: High-End TVC

TLC is key to a good TVC

The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.

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Creative City: Hong Kong

Learning to live with some harsh realities

According to recently announced government policy, Hong Kong wants to become the "Capital of Creativity" in Asia, but local practitioners are skeptical about the chances of this happening. They cite a lack of basic educational facilities and the age-old complaint that the market is more interested in cutting cost corners than commissioning the highest-quality work as factors militating against the territory ever being able to challenge the design might of Japan or Korea. On the plus side, opportunities offered by the fast-developing scene in mainland China have widened their scope — and the constraints under which they have to struggle continue to concentrate creative minds.

Featuring:

Ivan Yu | John Woo | Ken Lo | Kila Cheung | Kitmen Keung | Overload Dance | Pill and Pillow | TGIF | Wudai Shiguo | Codesign | Earl Wan

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Regulars: POTM

Pick of the Month

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Glassfin – FGV Corporate Video – Opportunity (2:28)

Glassfin – FGV Corporate Video – Opportunity (2:28)

Video for Felda Global Ventures

Crave Media – Great Migrations – Move or Die (0:31)

Crave Media – Great Migrations – Move or Die (0:31)

Promo for epic campaign by Gentleman Scholar, Clean Cuts Music and National Geographic Channel

Vacaliebres – Alberto Vacca Lepri – Genoa, Italy

Vacaliebres – Alberto Vacca Lepri – Genoa, Italy

I am fascinated by the "different" aspects of communication. I think images are a wonderful way to express something, an alternative path than words and voice. In the specifics, I have a real passion for the little marks. I mean that I like the synthesis process of shape, the symbolic meaning and above all as a vehicle of visual value.

IDRO51 – Flavio Melchiorre – Monolith (1:22)

IDRO51 – Flavio Melchiorre – Monolith (1:22)

Monolith is tribue to the Dirac Equation "(∂ + m) ψ = 0 " It describes the phenomenon of Quantum Entanglement. This sculpture is part of "Parallel Universes" artwork series made in 2015 by IDRO51.

NERDO – Discovery – TopGear 007 Special (0:30)

NERDO – Discovery – TopGear 007 Special (0:30)

Completion of Action, Cars, Guns and Martini and a little bit of good old cell animation.

Belinda Love Lee – Cardiff, UK

Belinda Love Lee – Cardiff, UK

"I see the printed work as an extension of the company's values and ethos. That means, thinking through every little detail, from paper finishes, foiling, embossing, thickness of cards ‒ all of these factors contribute to making the print a little more special and cohesive with the brand."

Islands and Rivers – Polarity Lab (Art Event Promo) (2:31)

Islands and Rivers – Polarity Lab (Art Event Promo) (2:31)

Commission from ART LOVERS for their new venture Polarity Lab explore ideas of masculinity and femininity

NERDO Creative Studio – CIELO: MotoGP™ Opening (00:23)

NERDO Creative Studio – CIELO: MotoGP™ Opening (00:23)

Cel animation for 2014 Motorcycle Racing World Championship

Claesson Koivisto Rune Architects – Mårten Claesson, Eero Koivisto, Ola Rune – Stockholm, Sweden

Claesson Koivisto Rune Architects – Mårten Claesson, Eero Koivisto, Ola Rune – Stockholm, Sweden

If you like to have some stylish patterns on your floor or wall, Claesson Koivisto Rune would be the name you should keep in mind. It is a Swedish architectural partnership, founded in Stockholm, by Mårten Claesson, Eero Koivisto and Ola Rune.

Robert Seidel – Berlin, Germany

Robert Seidel – Berlin, Germany

You could sit on your favourite couch and still be able to view Robert Seidel’s latest exhibition – Magnitude, because this is an online exhibition. Robert is famous for his experimental film, video installation and environmental projects. This exhibition feature a new series of work produced during his residency with Epicenter Projects in June, 2015.