IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP

Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!


Contents:

Motion Gallery: High-End TVC
Invitation Design: RSVP
Creative City: Hong Kong
Pick of the Month

Specifications:

104 pages
6 varying paper stocks
4C process + spot UV + vanish
106 minutes DVD Video included


Invitation Design

You are cordially invited... to enjoy yourself

Whether or not you believe in Andy Warhol's well-known theory that each of us will enjoy 15 minutes of fame during our lifetime, you will certainly experience occasions when you are the centre of attention, albeit only from friends and family. Your wedding, birthdays, celebration parties… these are the kind of events at which the spotlight is liable to be turned on you. But if you've pushed the boat out in a bid to make it really memorable, and hired a designer to take care of the invitations and printed collateral, then some of the responsibility to help you fulfill your dreams rests with them.

An enormous burden, you might think, to be accountable for the success, at least in part, of such an intimate and personal phenomenon. But for most designers, that is precisely the appeal of this kind of work — the opportunity it affords to really get to know someone in a way that one rarely can with a straightforward business client.

Featuring:

Accent Creative | Benjamin Della Rosa | Bird and Banner | Erin Jang | Ian Collins | Ice Cream Social | Imar Krige | Kelli Anderson | Kymera | LSDK | MusaWorkLab | Papermade Design | Perky Bros | Rory Sutherland | Sarah Thorne | Smokeproof Press | Studio on Fire | The Hungry Workshop | Three Steps Ahead | Toben | Tom Froese

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Motion Gallery: High-End TVC

TLC is key to a good TVC

The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.

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Creative City: Hong Kong

Learning to live with some harsh realities

According to recently announced government policy, Hong Kong wants to become the "Capital of Creativity" in Asia, but local practitioners are skeptical about the chances of this happening. They cite a lack of basic educational facilities and the age-old complaint that the market is more interested in cutting cost corners than commissioning the highest-quality work as factors militating against the territory ever being able to challenge the design might of Japan or Korea. On the plus side, opportunities offered by the fast-developing scene in mainland China have widened their scope — and the constraints under which they have to struggle continue to concentrate creative minds.

Featuring:

Ivan Yu | John Woo | Ken Lo | Kila Cheung | Kitmen Keung | Overload Dance | Pill and Pillow | TGIF | Wudai Shiguo | Codesign | Earl Wan

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Regulars: POTM

Pick of the Month

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Kyle Cooper – OFFF 2009 Main Titles (4:04)

Kyle Cooper – OFFF 2009 Main Titles (4:04)

Main title for OFFF 2009

40 Under 40: 9th edition shines spotlight on the future leaders of Asia’s design industry – Hong Kong

40 Under 40: 9th edition shines spotlight on the future leaders of Asia’s design industry – Hong Kong

Perspective, Hong Kong’s premiere architecture and design magazine, is proud to present the 9th 40 Under 40 programme, recognising the region’s rising young design stars from across Asia. Nominations have poured in highlighting young talents from six design fields — art, architecture, interiors, graphic/new media, products, and fashion/accessories. The final 40 will be chosen based on the nominee’s professional achievements, contributions to the industry, and potential for future development and growth.

Eve Warren – Lincolnshire, UK

Eve Warren – Lincolnshire, UK

As an emerging print artist, Eve loves to get her hands dirty rather than simply using digitalized technologies.

A-Ok – Full Graphic & Pocket T-Shirt – London, UK

A-Ok – Full Graphic & Pocket T-Shirt – London, UK

100% Organic Cotton T-Shirt

GMUNK – OFFF Cincinnati 2014 main title (4:37)

GMUNK – OFFF Cincinnati 2014 main title (4:37)

Main title for OFFF Cincinnati 2014

Suzan Drummen – Amsterdam, Netherlands

Suzan Drummen – Amsterdam, Netherlands

The thousands of objects in each of her artworks are placed by hand, making the intricate patterns that adorn gallery and museum floors. The fractal-like patterns in each installation form a temporary three-dimensional carpet that alters the space in which it is installed, by reflecting light in all directions.

Resonate Festival 2015: Belgrade – Belgrade, Serbia

Resonate Festival 2015: Belgrade – Belgrade, Serbia

Resonate festival in Belgrade is back for another year bringing artists together to drive a forward-looking debate on the position of technology in art and culture. The fourth edition of Resonate festival taking place in Belgrade between 13th – 18th April 2015. Resonate brings together artists, designers and educators to participate in a forward-looking debate on the position of technology in art and culture.

FITC Toronto 2015 – Toronto, Canada

FITC Toronto 2015 – Toronto, Canada

FITC is the intersection between Creative Technologists, Designers, Developers and all-around awesome thinkers from various innovative industries across the globe. They converge every year in Toronto to connect, challenge, inspire and to experience the cutting edge in design and technology. Exclusive for IdN readers: Enter promo code “IdN” and save $50 for the Festival, The Works and FLEX passes. Limited number of Super Early Bird tickets are available.

Brosmind – OFFF Barcelona 2012 Main Titles (8:37)

Brosmind – OFFF Barcelona 2012 Main Titles (8:37)

Main title for OFFF Barcelona 2012

Yeongkeun Jeong – Seoul, South Korea

Yeongkeun Jeong – Seoul, South Korea

“The unboxing experience is important. This is the moment that connects the package and the product inside and is the very first stage at which consumers experience a new product.”