IdN v19n1: Invitation Design – RSVP
IdN v19n1: Invitation Design – RSVP
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Whether it happens to be what they specialize in, or something that they are only called upon to undertake from time to time, almost all designers enjoy putting together the collateral for a meaningful private event. The freedom from the often suffocating demands of a commercial brief are part of the attraction, as is the satisfaction that comes from giving immediate pleasure to people and being temporarily welcomed into their world. In this issue, we have sought the opinions of 21 creative units on how to make that very personal party go with a bang!


Contents:

Motion Gallery: High-End TVC
Invitation Design: RSVP
Creative City: Hong Kong
Pick of the Month

Specifications:

104 pages
6 varying paper stocks
4C process + spot UV + vanish
106 minutes DVD Video included


Invitation Design

You are cordially invited... to enjoy yourself

Whether or not you believe in Andy Warhol's well-known theory that each of us will enjoy 15 minutes of fame during our lifetime, you will certainly experience occasions when you are the centre of attention, albeit only from friends and family. Your wedding, birthdays, celebration parties… these are the kind of events at which the spotlight is liable to be turned on you. But if you've pushed the boat out in a bid to make it really memorable, and hired a designer to take care of the invitations and printed collateral, then some of the responsibility to help you fulfill your dreams rests with them.

An enormous burden, you might think, to be accountable for the success, at least in part, of such an intimate and personal phenomenon. But for most designers, that is precisely the appeal of this kind of work — the opportunity it affords to really get to know someone in a way that one rarely can with a straightforward business client.

Featuring:

Accent Creative | Benjamin Della Rosa | Bird and Banner | Erin Jang | Ian Collins | Ice Cream Social | Imar Krige | Kelli Anderson | Kymera | LSDK | MusaWorkLab | Papermade Design | Perky Bros | Rory Sutherland | Sarah Thorne | Smokeproof Press | Studio on Fire | The Hungry Workshop | Three Steps Ahead | Toben | Tom Froese

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Motion Gallery: High-End TVC

TLC is key to a good TVC

The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.

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Creative City: Hong Kong

Learning to live with some harsh realities

According to recently announced government policy, Hong Kong wants to become the "Capital of Creativity" in Asia, but local practitioners are skeptical about the chances of this happening. They cite a lack of basic educational facilities and the age-old complaint that the market is more interested in cutting cost corners than commissioning the highest-quality work as factors militating against the territory ever being able to challenge the design might of Japan or Korea. On the plus side, opportunities offered by the fast-developing scene in mainland China have widened their scope — and the constraints under which they have to struggle continue to concentrate creative minds.

Featuring:

Ivan Yu | John Woo | Ken Lo | Kila Cheung | Kitmen Keung | Overload Dance | Pill and Pillow | TGIF | Wudai Shiguo | Codesign | Earl Wan

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Regulars: POTM

Pick of the Month

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Gero Doll – Limbicnation Montage 2013 (1:40)

Gero Doll – Limbicnation Montage 2013 (1:40)

Reel 2013

Belgium

Belgium

Antwerp, Ghent, Charleroi, Brussels, Liège…

Design is Future @ Barcelona Design Week 2015 – Barcelona, Spain

Design is Future @ Barcelona Design Week 2015 – Barcelona, Spain

Co-produced by toormix and BCD, Design is Future is an event that explores new approaches in design from the perspective of the profession, business and society. With a format that mixes the concept of congress and festival, Design is Future is created to promote the economic and social value of design. A discipline that facilitates the processes of innovation and also helps brands to become more visible, coherent and differential.

Typographic 2015: A design festival for people who use type – New York

Typographic 2015: A design festival for people who use type – New York

Typographics is a 10-day design festival devoted to contemporary typography, with talks, workshops, and tours focusing on where typography is today and where its future may lie. It will be held at Cooper Union in New York City as a combined effort of Type@Cooper and the Herb Lubalin Study Center. The highlight of Typographics is an intensive two-day conference centered on the use of type for publications, advertising, corporate identity, and user interfaces. A series of workshops tours and labs have been scheduled with the festival.

Nike Force of Nature by FIELD – London, UK

Nike Force of Nature by FIELD – London, UK

Created for the April 2015 Nike Innovation Summit at Truman Brewery, London – 'Force of Nature' is an interactive running installation that transforms your portrait into a Force of Nature. Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into a running flow.

Revolution Department – Beyond the City (0:49)

Revolution Department – Beyond the City (0:49)

Revolution Department is an up and running hub of creatives based in Milan, set up with an eye towards developing postproduction and animation projects.

Petra Storrs Design Studio for Molton Brown Spring/Summer 2015 Campaign – London, UK

Petra Storrs Design Studio for Molton Brown Spring/Summer 2015 Campaign – London, UK

Working with Molton Brown on their Sichuan inspired Blossoming Honeysuckle & White Tea Campaign, Petra Storrs Design Studio recreated the famous mirror lake as a water set build in London was amazing. Making a landscape set with layers of mountains, dressing in miniature trees and a shoreline, we felt transported to China.

Joshua Davis – OFFF Quebec 2014 Tour (1:41)

Joshua Davis – OFFF Quebec 2014 Tour (1:41)

Titling for OFFF QC 2014

KINTO Exhibition: 2015 Autumn/Winter – Tokyo, Japan

KINTO Exhibition: 2015 Autumn/Winter – Tokyo, Japan

KINTO is the planning, development, and merchandising company of housewares. It values the production of life-long and frequently useable designs in everyday life. Join KINTO on 10-12 JUN, 2015 at their Tokyo showroom for a sneak peek at its 2015 Autumn/Winter housewares line.

Ricardo Cavolo – 101 Artists to Listern to Before You Die – Brighton, UK

Ricardo Cavolo – 101 Artists to Listern to Before You Die – Brighton, UK

Ricardo Cavolo has an eclectic music taste to say the least, and when we say eclectic we mean everything from Mozart to Mos Def. He's produced a book with Nobrow, titled '101 Artists to Listen to Before You Die', alongside an exhibition at the Soho gallery Atomica. Ricardo is a Spanish artist who now resides in the cultural mecca of Brighton. His folky hand drawn illustrations evoke days of doodling on the back of school textbooks, featuring traditional and iconic characters brought into the modern world with tattoos and achingly hip facial hair.