IdN TV v22n5: Event & Festival Promos – Seeking a Promotion
Making a short, grabby video to plug a particular event — be it an awards show, a conference, a movie premiere or a political rally — has one big advantage over other forms of promotion: you can keep it simple and have lots of fun doing it. No need to incorporate other aspects of a brand or cram in stacks of info. Within a necessarily condensed format, the digital artist is free to express himself/herself in a way that movies with other end-uses in mind cannot allow. At least, that is the consensus of the three creative units we have interviewed on your behalf.