The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.


How to hook them — in 30 seconds

A quiet revolution is taking place in the world of TV commercials. With today's proliferating communications technology opening up many alternative niche markets, there is much greater emphasis on attention-grabbing story-telling and cutting-edge visuals — and less dependence on mega-budgets and celebrity endorsements.

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC


Specifications:

106 min
Dolby Digital
All Region DVD
8 page Frenchfold insert


Featuring:

- Apotek Hjartat - Long Live Life by ACNE Production
- Apotek Hjartat - Long Live Life making of by ACNE Production
- Monki by ACNE Production
- WWF - Heroes of The UAE by Asylum Films
- Audi A7- Imagination by Blind Jelly London
- Nokia N8 Pink - Freedom by Blinkink
- The Body Shop - Earth Lovers by Blinkink
- V-Spider by Cirkus
- Día de la Música by David Salaices
- NTTDocomo - Xylophone by Drill Inc.
- NTTDocomo - Xylophone making of by Drill Inc.
- Tempo - Bike 'As Life Unfolds' by Film Club Productions
- Tempo - Bike 'As Life Unfolds' making of by Film Club Productions
- Toyota Hybrid - Fuel by FLMS
- Toyota Hybrid - Reliability by FLMS
- Toyota Hybrid - Silence by FLMS
- Toyota Hybrid - Together by FLMS
- Stihl - Inside/Outside by Goodoil Films
- Tropicana - Flipbook by Imaginary Forces
- PTK Centertel - ORANGE - In The Land Of Talking series by Leo Burnett
- LEVIS - Waterless by m ss ng p eces
- LEVIS - Waterless making of by m ss ng p eces
- Oregon Lottery - Santa's Beard by Nathan Love
- Bacadi - Manifesto by Nexus
- Coca Cola - Siege by Nexus
- Jack Daniels - "Tennessee Honey" by Passion Pictures NY
- Onitsuka Tiger- Kobe, Aisen by PostPanic
- Weetabix - Dancer by Pretty Bird
- Weetabix - Dancer making of by Pretty Bird
- Staples series - Advogado, Casa, Professora by Take it Easy
- Toyota - Family by The Sweet Shop
- Toyota - Glass Organ by The Sweet Shop
- Toyota - Harmony by The Sweet Shop
- Crest, Oral-b - Scary Things by Tim Bierbaum
- Nike - Run Cool by Vitamin
- Coca Cola - Be Coke by We Make Art
- Johnnie Walker - Rock Giant by Gorgerous & Zohar Cinema
- Antalis Calendar by CoDesign
- 8,000 glasses of water per day MV for the pancakes by Overload Dance
- Digital Hug by Pill & Pillow
- SoundYeah by Pill & Pillow
- Paper Record Player by Kelli Anderson
- Make it Better by Climent Canal
- The Pilot MV for lgnug by Melvin Galapon
- Never Let It End by Oscar Bolton Green
- Bridging the Gap by Ross Gunter
- Towards a poetic morphology by The Cloud Collective
- Tiger Translate Beijing by Tiger Translate

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

HÜZÜN – An ISTphoto documentary project – Istanbul, Turkey

HÜZÜN – An ISTphoto documentary project – Istanbul, Turkey

HÜZÜN is the name of an ISTphoto project which is a growing collection of pictures from Istanbul started since 2013. The pictures are shown in different exhibition traveling trough Germany and Turkey. ISTphoto is Valeska (Istanbul/ Leipzig) and Miriam (Budapest/ Istanbul), both freelance designer and photographer.

Bardo – Bren Imboden, Luis Viale – Melbourne, Australia

Bardo – Bren Imboden, Luis Viale – Melbourne, Australia

“We believe that if there is a good concept behind the pack, we don’t need anything else. The communication has to be clear, simple and honest to the consumer.”

Ting-An Ho – Taipei, Taiwan

Ting-An Ho – Taipei, Taiwan

"Good design is one that benefits all mankind, whether its influence is large or small. Those who have exiled themselves to big foreign cities such as New York, Paris and Tokyo, and have won lots of awards, will never be an example for me, because I think there is still a lot for me to do here and a long way to go."

Shannnam – Hong Kong

Shannnam – Hong Kong

The collection is described as "a glimmer, a touch, a place, a continuity, a dream, captured within suspended streams of consciousness".

Tofu Design Studio – Michelle Au – Singapore

Tofu Design Studio – Michelle Au – Singapore

"Form, function, emotion. When the first two work seamlessly together to deliver a ‘reveal’ experience that’s topped off with a satisfaction that its content is well justified."

Marios Karystios – Gino's Garden Olive Oil – Lebanon

Marios Karystios – Gino's Garden Olive Oil – Lebanon

Gino’s garden organic olive oil, from Lebanon recently released a limited-quantity, olive shaped bottle for its finest quality line from the grove of Gino Haddad. Two different types of uneven olive shaped bottles were drawn, using mathematical techniques to calculate the irregular shape and volume. The ceramic bottles were brought to life by the skilful hands of Stelios Laskaris, in black gloss and green matte glaze finishes. Photography by Roger Moukarzel. The making of by Marios Karystios.

As Types Grow Older – Re-issuring 'Sadness' and 'Grimoire' – Cologne, Germany

As Types Grow Older – Re-issuring 'Sadness' and 'Grimoire' – Cologne, Germany

Felix Braden’s very first typefaces 'Sadness' and 'Grimoire' have just been published in new and revised versions at Myfonts. After the tragic end of the established Fountain Type Foundry he had to ask himself the following question: Is there still any justification for the existence of his 20 year old fonts? 'Sadness' was based on experiments during his stay at the Trier College of Design, 'Grimoire' on the other hand combines two seemingly contradicting principles – calligraphic and constructive ideas – and makes them work together. The font is based on a modular system but simulates a handwritten typeface. Both fonts are available for €5 at Myfonts with a introductory discount of 80% until 19 MAY.

Lily Kao – Toronto, Canada

Lily Kao – Toronto, Canada

“A good packaging design brings out the personality of the product and tells a story about the brand.”

Graphic Design in Paris – Conference by Slanted + HFG Karlsruhe – Karlsruhe, Germany

Graphic Design in Paris – Conference by Slanted + HFG Karlsruhe – Karlsruhe, Germany

In sync with the release of Slanted #25: Paris, The University of Arts and Design Karlsruhe teams up with Slanted to host a 1-day conference about Graphic Design in Paris featuring: HELMO (Montreuil-sous-bois), Olivier Lebrun (Paris), Émilie Rigaud (Paris), Laurent Ungerer (Paris) and Frédéric Teschner Studio (Paris).

Graphic identity for Latin American Design Festival by IS Creative Studio – Lima/Madrid

Graphic identity for Latin American Design Festival by IS Creative Studio – Lima/Madrid

LAD is an organization created with the aim of promoting Latin American Design worldwide highlighting the social potential of design using lectures, workshops, exhibitions and complementary activities. The design/branding of the LAD Festival is inspired on the international ISO A series paper standard known by all graphic designers. It represents the different countries, different cultures, connections between them and also gives the feeling of a geometric map.