The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.


How to hook them — in 30 seconds

A quiet revolution is taking place in the world of TV commercials. With today's proliferating communications technology opening up many alternative niche markets, there is much greater emphasis on attention-grabbing story-telling and cutting-edge visuals — and less dependence on mega-budgets and celebrity endorsements.

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC


Specifications:

106 min
Dolby Digital
All Region DVD
8 page Frenchfold insert


Featuring:

- Apotek Hjartat - Long Live Life by ACNE Production
- Apotek Hjartat - Long Live Life making of by ACNE Production
- Monki by ACNE Production
- WWF - Heroes of The UAE by Asylum Films
- Audi A7- Imagination by Blind Jelly London
- Nokia N8 Pink - Freedom by Blinkink
- The Body Shop - Earth Lovers by Blinkink
- V-Spider by Cirkus
- Día de la Música by David Salaices
- NTTDocomo - Xylophone by Drill Inc.
- NTTDocomo - Xylophone making of by Drill Inc.
- Tempo - Bike 'As Life Unfolds' by Film Club Productions
- Tempo - Bike 'As Life Unfolds' making of by Film Club Productions
- Toyota Hybrid - Fuel by FLMS
- Toyota Hybrid - Reliability by FLMS
- Toyota Hybrid - Silence by FLMS
- Toyota Hybrid - Together by FLMS
- Stihl - Inside/Outside by Goodoil Films
- Tropicana - Flipbook by Imaginary Forces
- PTK Centertel - ORANGE - In The Land Of Talking series by Leo Burnett
- LEVIS - Waterless by m ss ng p eces
- LEVIS - Waterless making of by m ss ng p eces
- Oregon Lottery - Santa's Beard by Nathan Love
- Bacadi - Manifesto by Nexus
- Coca Cola - Siege by Nexus
- Jack Daniels - "Tennessee Honey" by Passion Pictures NY
- Onitsuka Tiger- Kobe, Aisen by PostPanic
- Weetabix - Dancer by Pretty Bird
- Weetabix - Dancer making of by Pretty Bird
- Staples series - Advogado, Casa, Professora by Take it Easy
- Toyota - Family by The Sweet Shop
- Toyota - Glass Organ by The Sweet Shop
- Toyota - Harmony by The Sweet Shop
- Crest, Oral-b - Scary Things by Tim Bierbaum
- Nike - Run Cool by Vitamin
- Coca Cola - Be Coke by We Make Art
- Johnnie Walker - Rock Giant by Gorgerous & Zohar Cinema
- Antalis Calendar by CoDesign
- 8,000 glasses of water per day MV for the pancakes by Overload Dance
- Digital Hug by Pill & Pillow
- SoundYeah by Pill & Pillow
- Paper Record Player by Kelli Anderson
- Make it Better by Climent Canal
- The Pilot MV for lgnug by Melvin Galapon
- Never Let It End by Oscar Bolton Green
- Bridging the Gap by Ross Gunter
- Towards a poetic morphology by The Cloud Collective
- Tiger Translate Beijing by Tiger Translate

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

Glassfin – Malaysia Coca-Cola Collectors Fair 2015 (1:45)

Glassfin – Malaysia Coca-Cola Collectors Fair 2015 (1:45)

Promo video for Malaysia 5th Annual Coca-Cola Collectors Fair, May 2015

IDRO51 – Flavio Melchiorre – Parallel Universes (1:28)

IDRO51 – Flavio Melchiorre – Parallel Universes (1:28)

A new artwork series created by IDRO51 inspired by the Quantum theory!

Steffen Knoell – Stuttgart, Germany

Steffen Knoell – Stuttgart, Germany

Most fascinating about Steffen Knoell’s works is that it can be seen even if only a very few elements are used. Otherwise it could end up as a very overwhelmed layout.

Latin American Design Festival — LADFEST 2016 – Lima, Peru

Latin American Design Festival — LADFEST 2016 – Lima, Peru

LADFEST 2016 consists of one day of workshops and two days of conferences celebrating graphic design and visual communication with the aim of inspiring, educating and promoting Latin American Design. LADFEST is the key to spreading graphic design and visual arts culture in the continent and supporting the design scene, creating a community space for over 700 professionals, students and enthusiasts while providing new ideas and promoting the highest standards for the field. It's the one and only Latin American Design festival held in Lima, Peru.

Kevin Alexander – Irreverence Festival Promo (0:45)

Kevin Alexander – Irreverence Festival Promo (0:45)

Promotional spot for Advanced Graphic Studio at Art Center College

MRfrukta – Typomania Festival 2013 (0:43)

MRfrukta – Typomania Festival 2013 (0:43)

Motion Titles for Typomania Festival (Moscow)

Threaded Magazine Ed.19 – The Cultural Capital Issue – Auckland, New Zealand

Threaded Magazine Ed.19 – The Cultural Capital Issue – Auckland, New Zealand

Threaded magazine is a publication that is all about people as designers and designers as people exploring who they are and what drives them to do their work.

Man Alive Creative – Tom Bejgrowicz – Lancaster, USA

Man Alive Creative – Tom Bejgrowicz – Lancaster, USA

"I believe strongly that designers have a responsibility to embrace a smart, sustainable, and responsible approach to our printed pieces. We must educate ourselves about these processes and then, in turn, educate our clients. This starts with economical and efficient use of materials in our designs."

Tony Zagoraios – International Motion Festival Promo (0:33)

Tony Zagoraios – International Motion Festival Promo (0:33)

Promo trailer for the 1st International Motion Festival in Cyprus

Francesca Pasini – (A)I tempi del Bepi (3:06)

Francesca Pasini – (A)I tempi del Bepi (3:06)

Video created for History Lab 3x3 Contest, 2013 (Italy)