IdN Video v19n1: High-End TVC

TLC is key to a good TVC

The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.



IdN Video v19n1: High-End TVC – TLC is key to a good TVC


How to hook them — in 30 seconds

A quiet revolution is taking place in the world of TV commercials. With today's proliferating communications technology opening up many alternative niche markets, there is much greater emphasis on attention-grabbing story-telling and cutting-edge visuals — and less dependence on mega-budgets and celebrity endorsements.


IdN Video v19n1: High-End TVC – TLC is key to a good TVC

IdN Video v19n1: High-End TVC

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Specifications:

106 min
Dolby Digital
All Region DVD
8 page Frenchfold insert


Featuring:

- Apotek Hjartat - Long Live Life by ACNE Production
- Apotek Hjartat - Long Live Life making of by ACNE Production
- Monki by ACNE Production
- WWF - Heroes of The UAE by Asylum Films
- Audi A7- Imagination by Blind Jelly London
- Nokia N8 Pink - Freedom by Blinkink
- The Body Shop - Earth Lovers by Blinkink
- V-Spider by Cirkus
- Día de la Música by David Salaices
- NTTDocomo - Xylophone by Drill Inc.
- NTTDocomo - Xylophone making of by Drill Inc.
- Tempo - Bike 'As Life Unfolds' by Film Club Productions
- Tempo - Bike 'As Life Unfolds' making of by Film Club Productions
- Toyota Hybrid - Fuel by FLMS
- Toyota Hybrid - Reliability by FLMS
- Toyota Hybrid - Silence by FLMS
- Toyota Hybrid - Together by FLMS
- Stihl - Inside/Outside by Goodoil Films
- Tropicana - Flipbook by Imaginary Forces
- PTK Centertel - ORANGE - In The Land Of Talking series by Leo Burnett
- LEVIS - Waterless by m ss ng p eces
- LEVIS - Waterless making of by m ss ng p eces
- Oregon Lottery - Santa's Beard by Nathan Love
- Bacadi - Manifesto by Nexus
- Coca Cola - Siege by Nexus
- Jack Daniels - "Tennessee Honey" by Passion Pictures NY
- Onitsuka Tiger- Kobe, Aisen by PostPanic
- Weetabix - Dancer by Pretty Bird
- Weetabix - Dancer making of by Pretty Bird
- Staples series - Advogado, Casa, Professora by Take it Easy
- Toyota - Family by The Sweet Shop
- Toyota - Glass Organ by The Sweet Shop
- Toyota - Harmony by The Sweet Shop
- Crest, Oral-b - Scary Things by Tim Bierbaum
- Nike - Run Cool by Vitamin
- Coca Cola - Be Coke by We Make Art
- Johnnie Walker - Rock Giant by Gorgerous & Zohar Cinema
- Antalis Calendar by CoDesign
- 8,000 glasses of water per day MV for the pancakes by Overload Dance
- Digital Hug by Pill & Pillow
- SoundYeah by Pill & Pillow
- Paper Record Player by Kelli Anderson
- Make it Better by Climent Canal
- The Pilot MV for lgnug by Melvin Galapon
- Never Let It End by Oscar Bolton Green
- Bridging the Gap by Ross Gunter
- Towards a poetic morphology by The Cloud Collective
- Tiger Translate Beijing by Tiger Translate


IdN Video v19n1: High-End TVC – TLC is key to a good TVC

IdN Video v19n1: High-End TVC

Share on Tumblr


IdN Video v19n1: High-End TVC – TLC is key to a good TVC

IdN Video v19n1: High-End TVC

Share on Tumblr


IdN Video v19n1: High-End TVC – TLC is key to a good TVC

IdN Video v19n1: High-End TVC

Share on Tumblr


IdN Video v19n1: High-End TVC – TLC is key to a good TVC

IdN Video v19n1: High-End TVC

Share on Tumblr


IdN Video v19n1: High-End TVC – TLC is key to a good TVC

IdN Video v19n1: High-End TVC

Share on Tumblr


IdN Video v19n1: High-End TVC – TLC is key to a good TVC

IdN Video v19n1: High-End TVC

Share on Tumblr


IdN Video v19n1: High-End TVC – TLC is key to a good TVC

IdN Video v19n1: High-End TVC

Share on Tumblr


IdN Video v19n1: High-End TVC

Now available at IdNPRO Shop!

US$12.5

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