The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.


How to hook them — in 30 seconds

A quiet revolution is taking place in the world of TV commercials. With today's proliferating communications technology opening up many alternative niche markets, there is much greater emphasis on attention-grabbing story-telling and cutting-edge visuals — and less dependence on mega-budgets and celebrity endorsements.

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC


Specifications:

106 min
Dolby Digital
All Region DVD
8 page Frenchfold insert


Featuring:

- Apotek Hjartat - Long Live Life by ACNE Production
- Apotek Hjartat - Long Live Life making of by ACNE Production
- Monki by ACNE Production
- WWF - Heroes of The UAE by Asylum Films
- Audi A7- Imagination by Blind Jelly London
- Nokia N8 Pink - Freedom by Blinkink
- The Body Shop - Earth Lovers by Blinkink
- V-Spider by Cirkus
- Día de la Música by David Salaices
- NTTDocomo - Xylophone by Drill Inc.
- NTTDocomo - Xylophone making of by Drill Inc.
- Tempo - Bike 'As Life Unfolds' by Film Club Productions
- Tempo - Bike 'As Life Unfolds' making of by Film Club Productions
- Toyota Hybrid - Fuel by FLMS
- Toyota Hybrid - Reliability by FLMS
- Toyota Hybrid - Silence by FLMS
- Toyota Hybrid - Together by FLMS
- Stihl - Inside/Outside by Goodoil Films
- Tropicana - Flipbook by Imaginary Forces
- PTK Centertel - ORANGE - In The Land Of Talking series by Leo Burnett
- LEVIS - Waterless by m ss ng p eces
- LEVIS - Waterless making of by m ss ng p eces
- Oregon Lottery - Santa's Beard by Nathan Love
- Bacadi - Manifesto by Nexus
- Coca Cola - Siege by Nexus
- Jack Daniels - "Tennessee Honey" by Passion Pictures NY
- Onitsuka Tiger- Kobe, Aisen by PostPanic
- Weetabix - Dancer by Pretty Bird
- Weetabix - Dancer making of by Pretty Bird
- Staples series - Advogado, Casa, Professora by Take it Easy
- Toyota - Family by The Sweet Shop
- Toyota - Glass Organ by The Sweet Shop
- Toyota - Harmony by The Sweet Shop
- Crest, Oral-b - Scary Things by Tim Bierbaum
- Nike - Run Cool by Vitamin
- Coca Cola - Be Coke by We Make Art
- Johnnie Walker - Rock Giant by Gorgerous & Zohar Cinema
- Antalis Calendar by CoDesign
- 8,000 glasses of water per day MV for the pancakes by Overload Dance
- Digital Hug by Pill & Pillow
- SoundYeah by Pill & Pillow
- Paper Record Player by Kelli Anderson
- Make it Better by Climent Canal
- The Pilot MV for lgnug by Melvin Galapon
- Never Let It End by Oscar Bolton Green
- Bridging the Gap by Ross Gunter
- Towards a poetic morphology by The Cloud Collective
- Tiger Translate Beijing by Tiger Translate

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

TRUTH Interactive Postcard by Eddie Lin wins iF Design Awards – Taipei, Taiwan

TRUTH Interactive Postcard by Eddie Lin wins iF Design Awards – Taipei, Taiwan

This typography series showcases Chinese characters using patterns from other writing systems such as Arabic, Thai, among others. TRUTH presents characters on proverbs said by remarkable people seeking for the true value of existence. Recognized by the iF DESIGN AWARD 2015, Eddie have used temperature-sensing ink to cover-up characters untile they have been touched and felt.

Rolls-Royce presents new commission by Isaac Julien during Art Basel 2015 – Basel, Switzerland

Rolls-Royce presents new commission by Isaac Julien during Art Basel 2015 – Basel, Switzerland

Rolls-Royce Motor Cars will present the first public showing of Isaac Julien’s new work Stones Against Diamonds during Art Basel in Basel, 2015. The work, commissioned as part of the Rolls-Royce Art Programme, will be shown at the Kirche Elisabethen, Basel, from 16-17 JUN 2015. Following the preview during the Venice Biennale last month, the video installation will be shown on a larger scale than previously seen, as a unique site specific installation filling the magnificent interior of the imposing church across ten screens.

Art Monaco 2015 – Monte-Carlo, Monaco

Art Monaco 2015 – Monte-Carlo, Monaco

From July 9 to July 12, 2015, a new sumptuous venue will be created right in the middle of the business district, known as the “playground of the rich and famous”. The Principality of Monaco will artistically transform 5,000 square meters into a contemporary and modern art show at Art Monaco’15!

Lamesville – Idler: A New Modular Typeface Family (1:06)

Lamesville – Idler: A New Modular Typeface Family (1:06)

This is a promotional video I created to promote a typeface that I designed. The video explains how the unique layering system of the typeface works.

This is Experience Design. We are Trapped in Suburbia. – The Hague, Netherlands

This is Experience Design. We are Trapped in Suburbia. – The Hague, Netherlands

‘This is Experience Design. We are Trapped in Suburbia’ is a monograph of the work and philosophy of Dutch Experience Design agency, Trapped in Suburbia and published by Coltrane and Dixon.

We Are Royale & Omelet – Save the Drop (1:00)

We Are Royale & Omelet – Save the Drop (1:00)

A water conservation awareness campaign in conjunction with Los Angeles Mayor Eric Garcetti.

Youth Experimental Studio (YES) – Kool A.D. – Hickory (4:12)

Youth Experimental Studio (YES) – Kool A.D. – Hickory (4:12)

Official music video for the track "Hickory", from Kool A.D.'s album Not O.K

Socio Design – London, UK

Socio Design – London, UK

SocioDesign are an experienced design and strategy agency based in London Bridge, South London. They help transform brands and businesses through carefully crafted design and rigorous strategic thinking.

Alma Mater by Yuval Avital – An icon-sonic installation for a forest of 140 loudspeakers, foremost étoiles of Teatro Alla Scala and Lacemakers – Milan, Italy

Alma Mater by Yuval Avital – An icon-sonic installation for a forest of 140 loudspeakers, foremost étoiles of Teatro Alla Scala and Lacemakers – Milan, Italy

From 8 JUL till 29 AUG 2015, the Cattedrale-building at “La Fabbrica del Vapore” (“The Steam Factory”) in Milan, will host a unique art event: ALMA MATER, the impressive new multimedia creation by Yuval Avital, in dialogue with an original version of “IL TERZO PARADISO” by Michelangelo Pistoletto.

Lazarides Rathbone presents Ian Francis: The Chosen Form of Your Destroyer – London, UK

Lazarides Rathbone presents Ian Francis: The Chosen Form of Your Destroyer – London, UK

Lazarides Rathbone is pleased to announce a major exhibition of multifaceted paintings by British artist Ian Francis. 'The Chosen Form of Your Destroyer' is focused on a new series of mixed media works depicting the coexistence of beauty and destruction in modern society. The Bristol-based artist celebrates his third full-scale solo exhibition at Rathbone Place this year, once again transporting his viewers into other-worldly realms, littered with subconscious realities and blurred boundaries synonymous with his work to date.