The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.


How to hook them — in 30 seconds

A quiet revolution is taking place in the world of TV commercials. With today's proliferating communications technology opening up many alternative niche markets, there is much greater emphasis on attention-grabbing story-telling and cutting-edge visuals — and less dependence on mega-budgets and celebrity endorsements.

IdN Video v19n1: High-End TVC


Specifications:

106 min
Dolby Digital
All Region DVD
8 page Frenchfold insert


Featuring:

- Apotek Hjartat - Long Live Life by ACNE Production
- Apotek Hjartat - Long Live Life making of by ACNE Production
- Monki by ACNE Production
- WWF - Heroes of The UAE by Asylum Films
- Audi A7- Imagination by Blind Jelly London
- Nokia N8 Pink - Freedom by Blinkink
- The Body Shop - Earth Lovers by Blinkink
- V-Spider by Cirkus
- Día de la Música by David Salaices
- NTTDocomo - Xylophone by Drill Inc.
- NTTDocomo - Xylophone making of by Drill Inc.
- Tempo - Bike 'As Life Unfolds' by Film Club Productions
- Tempo - Bike 'As Life Unfolds' making of by Film Club Productions
- Toyota Hybrid - Fuel by FLMS
- Toyota Hybrid - Reliability by FLMS
- Toyota Hybrid - Silence by FLMS
- Toyota Hybrid - Together by FLMS
- Stihl - Inside/Outside by Goodoil Films
- Tropicana - Flipbook by Imaginary Forces
- PTK Centertel - ORANGE - In The Land Of Talking series by Leo Burnett
- LEVIS - Waterless by m ss ng p eces
- LEVIS - Waterless making of by m ss ng p eces
- Oregon Lottery - Santa's Beard by Nathan Love
- Bacadi - Manifesto by Nexus
- Coca Cola - Siege by Nexus
- Jack Daniels - "Tennessee Honey" by Passion Pictures NY
- Onitsuka Tiger- Kobe, Aisen by PostPanic
- Weetabix - Dancer by Pretty Bird
- Weetabix - Dancer making of by Pretty Bird
- Staples series - Advogado, Casa, Professora by Take it Easy
- Toyota - Family by The Sweet Shop
- Toyota - Glass Organ by The Sweet Shop
- Toyota - Harmony by The Sweet Shop
- Crest, Oral-b - Scary Things by Tim Bierbaum
- Nike - Run Cool by Vitamin
- Coca Cola - Be Coke by We Make Art
- Johnnie Walker - Rock Giant by Gorgerous & Zohar Cinema
- Antalis Calendar by CoDesign
- 8,000 glasses of water per day MV for the pancakes by Overload Dance
- Digital Hug by Pill & Pillow
- SoundYeah by Pill & Pillow
- Paper Record Player by Kelli Anderson
- Make it Better by Climent Canal
- The Pilot MV for lgnug by Melvin Galapon
- Never Let It End by Oscar Bolton Green
- Bridging the Gap by Ross Gunter
- Towards a poetic morphology by The Cloud Collective
- Tiger Translate Beijing by Tiger Translate

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

Ash Thorp – Ender’s Game (1:45)

Ash Thorp – Ender’s Game (1:45)

Motion graphic reel for movie Ender’s Game

Thomas Squire – Leeds, UK

Thomas Squire – Leeds, UK

"Packaging with a unique personality is essential. Personality has the potential to show what is unique about a brand, and unfortunately this is often ignored due to the competitive nature of legibility and shelf shout."

Variable Studio – Fibers (1:34)

Variable Studio – Fibers (1:34)

Visualization of Nike FuelBand data from the trainings preceeding We Own The Night – Nike Women’s 10K run

Cai-Siou Lai – Taipei, Taiwan

Cai-Siou Lai – Taipei, Taiwan

“Most designers hope that the purpose of design is to create a better world, but I believe that a good design is one that satisfies a client and makes people feel happy because of my illustrations for it.”

James White – Signalnoise DRIVE poster (0:57)

James White – Signalnoise DRIVE poster (0:57)

Work in process of making Drive poster

Tough Slate Design – Kyiv, Ukraine

Tough Slate Design – Kyiv, Ukraine

"A good packaging design is an exciting mixture of creativity, usability and material quality. Proportions are something like 20/40/40."

SNASK – Malmö Festival 2014 (0:49)

SNASK – Malmö Festival 2014 (0:49)

Largest physical grapic identity for Malmö Festival2014

Oddds – The New Anthropology – Singapore

Oddds – The New Anthropology – Singapore

"A good packaging design should be attractive, sustainable, user-friendly, packaged altogether cleverly, and have the ability to create noise for its products among the others."

PostPanic – OFFF Barcelona 2011 Main Titles (6:22)

PostPanic – OFFF Barcelona 2011 Main Titles (6:22)

Main title for OFFF Barcelona 2011

Kashiwa Sato – Tokyo, Japan

Kashiwa Sato – Tokyo, Japan

“When I design a product package, I always try to grab the essence of the product, express that essence in a clear concept, then design that concept with dynamic impact.”