The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.


How to hook them — in 30 seconds

A quiet revolution is taking place in the world of TV commercials. With today's proliferating communications technology opening up many alternative niche markets, there is much greater emphasis on attention-grabbing story-telling and cutting-edge visuals — and less dependence on mega-budgets and celebrity endorsements.

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC


Specifications:

106 min
Dolby Digital
All Region DVD
8 page Frenchfold insert


Featuring:

- Apotek Hjartat - Long Live Life by ACNE Production
- Apotek Hjartat - Long Live Life making of by ACNE Production
- Monki by ACNE Production
- WWF - Heroes of The UAE by Asylum Films
- Audi A7- Imagination by Blind Jelly London
- Nokia N8 Pink - Freedom by Blinkink
- The Body Shop - Earth Lovers by Blinkink
- V-Spider by Cirkus
- Día de la Música by David Salaices
- NTTDocomo - Xylophone by Drill Inc.
- NTTDocomo - Xylophone making of by Drill Inc.
- Tempo - Bike 'As Life Unfolds' by Film Club Productions
- Tempo - Bike 'As Life Unfolds' making of by Film Club Productions
- Toyota Hybrid - Fuel by FLMS
- Toyota Hybrid - Reliability by FLMS
- Toyota Hybrid - Silence by FLMS
- Toyota Hybrid - Together by FLMS
- Stihl - Inside/Outside by Goodoil Films
- Tropicana - Flipbook by Imaginary Forces
- PTK Centertel - ORANGE - In The Land Of Talking series by Leo Burnett
- LEVIS - Waterless by m ss ng p eces
- LEVIS - Waterless making of by m ss ng p eces
- Oregon Lottery - Santa's Beard by Nathan Love
- Bacadi - Manifesto by Nexus
- Coca Cola - Siege by Nexus
- Jack Daniels - "Tennessee Honey" by Passion Pictures NY
- Onitsuka Tiger- Kobe, Aisen by PostPanic
- Weetabix - Dancer by Pretty Bird
- Weetabix - Dancer making of by Pretty Bird
- Staples series - Advogado, Casa, Professora by Take it Easy
- Toyota - Family by The Sweet Shop
- Toyota - Glass Organ by The Sweet Shop
- Toyota - Harmony by The Sweet Shop
- Crest, Oral-b - Scary Things by Tim Bierbaum
- Nike - Run Cool by Vitamin
- Coca Cola - Be Coke by We Make Art
- Johnnie Walker - Rock Giant by Gorgerous & Zohar Cinema
- Antalis Calendar by CoDesign
- 8,000 glasses of water per day MV for the pancakes by Overload Dance
- Digital Hug by Pill & Pillow
- SoundYeah by Pill & Pillow
- Paper Record Player by Kelli Anderson
- Make it Better by Climent Canal
- The Pilot MV for lgnug by Melvin Galapon
- Never Let It End by Oscar Bolton Green
- Bridging the Gap by Ross Gunter
- Towards a poetic morphology by The Cloud Collective
- Tiger Translate Beijing by Tiger Translate

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

Ely Dagher – WAVES'98 Trailer (1:14)

Ely Dagher – WAVES'98 Trailer (1:14)

Nominated for Best Feature Film Score and Best Short Film Score, the short film premieres between 13-24 MAY in Cannes, 2015.

Sinem Erkas – Cover Art for 'Far From The Madding Crowd' by Orion, 2014 – London, UK

Sinem Erkas – Cover Art for 'Far From The Madding Crowd' by Orion, 2014 – London, UK

Sinem Erkas is a multi disciplinary Designer, Illustrator and Art Director based in London. She strives to combine thoughtful ideas with bold aesthetics to create simple and playful messages. Her practise ranges from illustration to photography, books, animation, objects and interactive projects.

STRELKA – Taipei, Taiwan

STRELKA – Taipei, Taiwan

Growing up in Vancouver, Canada, where DIY culture is a common leisure practice, Richard developed a passion towards tinkering in his free time. When he realised that there are no “design” tools or toolsets on the market, he went to work on making the ToolBook.

Topsafe London – ROID – More Than Ever (0:41)

Topsafe London – ROID – More Than Ever (0:41)

Clip for ROID’s debut solo show.

The 2015 LongXi Creative Awards is Now Accepting Entries! – Shanghai, China

The 2015 LongXi Creative Awards is Now Accepting Entries! – Shanghai, China

LongXi was founded in 1997 by the four creative gurus, Jimmy Lam, David Sun, Tomaz Mok and Peter Soh, with the common goal to raise the Chinese creative industry bar. This year marks LongXi’s 19th anniversary. LongXi is equivalent to the Olympics of the Chinese advertising, covering markets like Mainland China, Taiwan, Hong Kong, Singapore, Malaysia and North America. It is an international creative award originating from China and operated by Chinese creative professionals. LongXi is also the only Chinese creative award included in global rankings. The submission deadline is 15 SEP 2015!

Studio Chapeaux – Hamburg, Germany

Studio Chapeaux – Hamburg, Germany

"We Design. Brands & Spaces."

Shotaro Kitada – Japanese Illustrator – Portland, USA

Shotaro Kitada – Japanese Illustrator – Portland, USA

Shotaro Kitada is Japanese illustrator currently based in Portland, USA. It has been described that his style is one of impulsive chaos – almost obsessive freak-like sketchbook collage from start to end. Check out the very talented Shotaro Kitada's website today!

James Dawe creates experimental illustrations of Freja Beha Erichsen for Art-Fashion Magazine – London, UK

James Dawe creates experimental illustrations of Freja Beha Erichsen for Art-Fashion Magazine – London, UK

James Dawe is a London born and based artist and commercial illustrator whose original take on diverse subjects can be relied upon to throw up the unexpected. One of his latest commissions is from Sixth Finger Magazine where he created evocative portraits of Freja Beha Erichsen.

Saad Moosajee – Graphic Designer, Artist and Illustrator – Providence, USA

Saad Moosajee – Graphic Designer, Artist and Illustrator – Providence, USA

Saad Moosajee is a Graphic Designer, Artist and Illustrator currently based in Providence, Rhode Island. He has worked for clients including Electronic Arts, The Rhode Island School of Design and Nike in addition to lecturing at OFFF Barcelona and ING Dubai.

Sid Jumala – Metal Stargazer – Ghostfuck (3:13)

Sid Jumala – Metal Stargazer – Ghostfuck (3:13)

Event video