The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.


How to hook them — in 30 seconds

A quiet revolution is taking place in the world of TV commercials. With today's proliferating communications technology opening up many alternative niche markets, there is much greater emphasis on attention-grabbing story-telling and cutting-edge visuals — and less dependence on mega-budgets and celebrity endorsements.

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC


Specifications:

106 min
Dolby Digital
All Region DVD
8 page Frenchfold insert


Featuring:

- Apotek Hjartat - Long Live Life by ACNE Production
- Apotek Hjartat - Long Live Life making of by ACNE Production
- Monki by ACNE Production
- WWF - Heroes of The UAE by Asylum Films
- Audi A7- Imagination by Blind Jelly London
- Nokia N8 Pink - Freedom by Blinkink
- The Body Shop - Earth Lovers by Blinkink
- V-Spider by Cirkus
- Día de la Música by David Salaices
- NTTDocomo - Xylophone by Drill Inc.
- NTTDocomo - Xylophone making of by Drill Inc.
- Tempo - Bike 'As Life Unfolds' by Film Club Productions
- Tempo - Bike 'As Life Unfolds' making of by Film Club Productions
- Toyota Hybrid - Fuel by FLMS
- Toyota Hybrid - Reliability by FLMS
- Toyota Hybrid - Silence by FLMS
- Toyota Hybrid - Together by FLMS
- Stihl - Inside/Outside by Goodoil Films
- Tropicana - Flipbook by Imaginary Forces
- PTK Centertel - ORANGE - In The Land Of Talking series by Leo Burnett
- LEVIS - Waterless by m ss ng p eces
- LEVIS - Waterless making of by m ss ng p eces
- Oregon Lottery - Santa's Beard by Nathan Love
- Bacadi - Manifesto by Nexus
- Coca Cola - Siege by Nexus
- Jack Daniels - "Tennessee Honey" by Passion Pictures NY
- Onitsuka Tiger- Kobe, Aisen by PostPanic
- Weetabix - Dancer by Pretty Bird
- Weetabix - Dancer making of by Pretty Bird
- Staples series - Advogado, Casa, Professora by Take it Easy
- Toyota - Family by The Sweet Shop
- Toyota - Glass Organ by The Sweet Shop
- Toyota - Harmony by The Sweet Shop
- Crest, Oral-b - Scary Things by Tim Bierbaum
- Nike - Run Cool by Vitamin
- Coca Cola - Be Coke by We Make Art
- Johnnie Walker - Rock Giant by Gorgerous & Zohar Cinema
- Antalis Calendar by CoDesign
- 8,000 glasses of water per day MV for the pancakes by Overload Dance
- Digital Hug by Pill & Pillow
- SoundYeah by Pill & Pillow
- Paper Record Player by Kelli Anderson
- Make it Better by Climent Canal
- The Pilot MV for lgnug by Melvin Galapon
- Never Let It End by Oscar Bolton Green
- Bridging the Gap by Ross Gunter
- Towards a poetic morphology by The Cloud Collective
- Tiger Translate Beijing by Tiger Translate

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

Leica Fotografie International presents Bruce Gilden – American Made – Hamburg, Germany

Leica Fotografie International presents Bruce Gilden – American Made – Hamburg, Germany

Leica Fotografie International (LFI) presents 'American Made', an exhibition of pictures by the exceptional American photographer, Bruce Gilden. On display will be 6 brand new, large-format, nerciless yet spectacular colour photographs that Gilden took during his 40 day trip throughout the United States. They are part of the well-known Postcards from America Magnum project.

20th Milano Film Festival 2015 – Milan, Italy

20th Milano Film Festival 2015 – Milan, Italy

Since twenty years Milano Film Festival supports the independent cinema and Italian and international talents. A research involving both languages and contents, with a special attention to those productions which succeed in using new technologies and rethinking formats and genres. The twentieth edition continues along the path started by the two directors Alessandro Beretta and Vincenzo Rossini of great attention to the most recent production, young filmmakers who experiment with new languages and the most courageous international cinemas.

The Other Art Fair Sydney 2015 – Sydney, Australia

The Other Art Fair Sydney 2015 – Sydney, Australia

The Other Art Fair, Sydney’s first ever artist-led art fair will present a vibrant and diverse public program for all ages. From adult arts and crafts workshops to live music performances, active public installations and culture scouting tours, The Other Art Fair will be a three day experience designed to delight, challenge and inspire audiences.

Jr.canest – TakePart: Participant Media - Waiting For 'Superman' (2:07)

Jr.canest – TakePart: Participant Media - Waiting For 'Superman' (2:07)

Infographic animation that highlights some very serious issues in America today

Mimi Leung – Balls (1:03)

Mimi Leung – Balls (1:03)

Animated video on ball-related sport games.

Formdusche for Internationale Schillertage 2015 – Berlin, Germany

Formdusche for Internationale Schillertage 2015 – Berlin, Germany

Formdusche is a graphic design studio based in Berlin, Germany, specialising in brand design and creative thinking for theatres, events, art & culture. One of their latest project is festival design, branding and corporate space design for National Mannheim – Internationale Schillertage 2015. Chec out their portfolio today!

Lewis Wilson – Bristol, UK

Lewis Wilson – Bristol, UK

The Jack Font is an all caps display typeface, built with modern and bold glyph, ideal for Illustrations, logos and other typographic work.

Devon Stern – A Proposal for Autofuss (1:10)

Devon Stern – A Proposal for Autofuss (1:10)

Self-promotion video

David Strindberg – VITAMIN – Giving It Up (3:34)

David Strindberg – VITAMIN – Giving It Up (3:34)

Promo for "Giving It Up" by VITAMIN

DOTMOV 2015 – Winners Revealed – Sapporo, Japan

DOTMOV 2015 – Winners Revealed – Sapporo, Japan

A total of 12 videos have been selected as nominees for DOTMOV 2015 and special 2 invited works screening around the world. This year's total submission of works is 209, coming from 16 different countries. In addition, the guest judge selected best 4 works from those nominees – Ian Anderson (TDR) have selected the entry "Tear Drops" directed by Haruki Kawanaka aka Seaside Boy. The Screening of 14 videos on the websites and venues around the world is from 1 SEP, 2015.