The amount of time, effort and money poured into a 30-60-second TV commercial these days can equivalate to that of a medium-budget feature film. Yet as the means of reaching a target market change with the proliferation of new communications technology, the reliance on big-money, big-star advertising could soon become a thing of the past — which is good news for innovative producers with compelling ideas, however niche. We have come up with a block-busting 50-plus examples of what their creators think is good TVC in the hope that you will be as inspired as they were.


How to hook them — in 30 seconds

A quiet revolution is taking place in the world of TV commercials. With today's proliferating communications technology opening up many alternative niche markets, there is much greater emphasis on attention-grabbing story-telling and cutting-edge visuals — and less dependence on mega-budgets and celebrity endorsements.

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC


Specifications:

106 min
Dolby Digital
All Region DVD
8 page Frenchfold insert


Featuring:

- Apotek Hjartat - Long Live Life by ACNE Production
- Apotek Hjartat - Long Live Life making of by ACNE Production
- Monki by ACNE Production
- WWF - Heroes of The UAE by Asylum Films
- Audi A7- Imagination by Blind Jelly London
- Nokia N8 Pink - Freedom by Blinkink
- The Body Shop - Earth Lovers by Blinkink
- V-Spider by Cirkus
- Día de la Música by David Salaices
- NTTDocomo - Xylophone by Drill Inc.
- NTTDocomo - Xylophone making of by Drill Inc.
- Tempo - Bike 'As Life Unfolds' by Film Club Productions
- Tempo - Bike 'As Life Unfolds' making of by Film Club Productions
- Toyota Hybrid - Fuel by FLMS
- Toyota Hybrid - Reliability by FLMS
- Toyota Hybrid - Silence by FLMS
- Toyota Hybrid - Together by FLMS
- Stihl - Inside/Outside by Goodoil Films
- Tropicana - Flipbook by Imaginary Forces
- PTK Centertel - ORANGE - In The Land Of Talking series by Leo Burnett
- LEVIS - Waterless by m ss ng p eces
- LEVIS - Waterless making of by m ss ng p eces
- Oregon Lottery - Santa's Beard by Nathan Love
- Bacadi - Manifesto by Nexus
- Coca Cola - Siege by Nexus
- Jack Daniels - "Tennessee Honey" by Passion Pictures NY
- Onitsuka Tiger- Kobe, Aisen by PostPanic
- Weetabix - Dancer by Pretty Bird
- Weetabix - Dancer making of by Pretty Bird
- Staples series - Advogado, Casa, Professora by Take it Easy
- Toyota - Family by The Sweet Shop
- Toyota - Glass Organ by The Sweet Shop
- Toyota - Harmony by The Sweet Shop
- Crest, Oral-b - Scary Things by Tim Bierbaum
- Nike - Run Cool by Vitamin
- Coca Cola - Be Coke by We Make Art
- Johnnie Walker - Rock Giant by Gorgerous & Zohar Cinema
- Antalis Calendar by CoDesign
- 8,000 glasses of water per day MV for the pancakes by Overload Dance
- Digital Hug by Pill & Pillow
- SoundYeah by Pill & Pillow
- Paper Record Player by Kelli Anderson
- Make it Better by Climent Canal
- The Pilot MV for lgnug by Melvin Galapon
- Never Let It End by Oscar Bolton Green
- Bridging the Gap by Ross Gunter
- Towards a poetic morphology by The Cloud Collective
- Tiger Translate Beijing by Tiger Translate

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

IdN Video v19n1: High-End TVC

Cooee – Leon Dijkstra. – Amsterdam, Netherlands

Cooee – Leon Dijkstra. – Amsterdam, Netherlands

Cooee is an Amsterdam-based studio founded in 2010 and run by Leon Dijkstra. It specialises in visual communication with a strong focus on publication design and visual identities.

Pierre Kiandjan – Graphic Designer – Paris, France

Pierre Kiandjan – Graphic Designer – Paris, France

Pierre Kiandjan is a 28-year-old self-taught graphic designer from Paris, France. He studied broadcast technology and management sciences, and have worked for four years as a broadcast producer in a French national public radio network. Pierre draws inspiration from music album artworks, optic art, and Mœbius comics. Through colours, he creates illusion of motion, space, or temperature. The challenges are gathering simple shapes within complicated blendings. Pierre often uses cross shadow and light effects with eclectic shades and patterns – in attempt to shake things up a little in the realm of optic art.

108 Stories of Social Innovation in 10DAYFEST – Hong Kong

108 Stories of Social Innovation in 10DAYFEST – Hong Kong

The Jockey Club Design Institute for Social Innovation (J.C.DISI) of The Hong Kong Polytechnic University (PolyU) will organize its third 10DAYFEST from 25 September to 4 October with over 20 events under the theme of "Design and Society". All events are free to public. This year 108 change-makers are invited to showcase their socially innovative projects, stories and backgrounds, which are meant to inspire positive changes for Hong Kong.

Samuel Vanhoegaerden Gallery presents 'Studio Job – The Banana Show' – Belgium

Samuel Vanhoegaerden Gallery presents 'Studio Job – The Banana Show' – Belgium

Samuel Vanhoegaerden Gallery presents The Banana Show – Studio Job's solo exhibition "Drawings and Objects" – A book presentation of 'Desegnajoj' – Launch of Range Rover Evoque by Studio Job. Opening on Friday, 7 AUG, 4pm. Exhibition runs until 27 SEP, 2015.

Travis Hopkins – BUCK 65 "Superstars Don't Love" (1:28)

Travis Hopkins – BUCK 65 "Superstars Don't Love" (1:28)

MTV made for The Legendary Buck 65.

Elliot Schultz – Embroidered Zoetrope (2:10)

Elliot Schultz – Embroidered Zoetrope (2:10)

Interactive installation which encourages people to watch and engage with animation physically

Beto Shibata – Graphic Artist and Designer – São Paulo, Brazil

Beto Shibata – Graphic Artist and Designer – São Paulo, Brazil

Beto Shibata is a Graphic Artist and Designer from São Paulo, Brazil. He has worked an Promo and Graphics Manager of MTV Brasil, Art Director of MTV Magazine, Art Editor of TRIP Magazine and recently was a Creative Director at F/Nazca Saatchi & Saatchi. Published illustrations in Theme Magazine (USA), Peel Magazine (USA), Rojo Magazine (Spain) and Gudberg Magazine (Germany). He was selected to be in the 2009 edition of the japanese e-magazine Shift’s calendar and participated in the collective exhibition 100 Postcards From World New Creators - Sunshine Studio (Japan) and Synth Eastwood (Ireland).

Eddy Bogaert – Mixed Media Painter – New York, USA

Eddy Bogaert – Mixed Media Painter – New York, USA

Eddy Bogaert is a mixed media painter who draws inspiration from nightlife, lust, desire, and pop- culture. His paintings are interactive and have discreet subliminal messages, which can only be seen under certain lighting conditions. Eddy’s unique approach and visual aesthetic have led him to be compared to abstract expressionst Jackson Pollock as well as contemporary artists such as Mr. Brainwash, Sam Francis, and Prince Lauder, yet his style is unique and enlivening.

Specimen Editions – Paris / Los Angeles

Specimen Editions – Paris / Los Angeles

Specimen emphasises the meeting of a new generation of designers, gallery owners, and collectors.

Animal Logic – 360-degree Data Arena (4:11)

Animal Logic – 360-degree Data Arena (4:11)

Collaboration with UTS to push the boundaries of digital storytelling to new limits.